When Should Founders Stop Chasing New Users?
At what point do you stop pushing for more new users and start fixing retention?
I keep wondering if growth can hide a leaky product for too long.
Would you focus on activation, onboarding, or a product habit first?
What retention signal tells you it is time to slow acquisition?
Curious how other founders decide.
If you’re building something, I’d love to hear what you’re learning. You can also share it here: https://www.indieneed.com/submit
I would not stop acquisition completely, but I would make it much more selective. Bring in enough new people to test one clearly defined first experience not simply to make the user number grow.
First I would ask whether users reached the promised result. If they did, but still did not return, onboarding may no longer be the main problem. The next question is whether the product solves something often enough to become part of their life.
At an early stage, a few honest conversations with people who left may be more informative than a general retention percentage.
Nice work shipping it. What has been the biggest challenge since launch?
Interesting. How are you measuring whether it is working?
Thanks for writing this up. Bookmarking it for later.
Interesting take. Would you still recommend this approach to someone starting today?
Interesting. How are you measuring whether it is working?
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