2
1 Comment

When the regulated part of your product legally can't be you

I build in a space where a chunk of what I'm selling requires a registration I can't realistically get. Not "haven't got round to it". The accreditation involves an external audit, a capital position, and a process sized for companies with a compliance department. A solo operator does not clear it.

Everyone in the space handles it the same way. You integrate a partner who holds the registration, they perform the regulated step, and you stay the integration layer and the party your customer actually has a contract with. Gray-label. It works, it's normal, and it's how a lot of fintech looks underneath.

What I haven't worked out is how to talk about it.

Say too little and you're implying you hold something you don't, which in a compliance product is the one lie that ends you. Say too much and the honest version reads as "I'm a wrapper," and the partner starts looking like the product. There's a pricing question underneath it too: you pay per transaction for the regulated step, so your floor isn't yours, while the integration work - the part customers actually feel - has almost no marginal cost.

So: has anyone here shipped something where a licensed third party performs the regulated step? How did you word it on the pricing page?

on August 14, 2026
  1. 1

    The tension between being transparent about the regulated step without making the partner look like the whole product is a genuinely interesting one. Curious how other founders in regulated spaces have handled that language.