Where can I buy newsletter ad promos?
Hi Indie Hackers, 👋
I recently launched website called Cal.et with a friend and we're excited to share it with the world!
https://Cal.et is a free "Add to Calendar" link generator that can be easily shared on social media, newsletters, websites, emails, and more. The tool provides a short link containing event information and an "Add to Calendar" button, compatible with popular calendar services like Google, Apple, Outlook, Yahoo, and others.
We’re now looking to promote Cal.et via email newsletters and are seeking platforms where we can buy ad space in relevant newsletters.
Here are some potential audience niches we’re targeting:
- Event Organizers and Planners
- Marketing and PR Professionals
Does anyone have suggestions for good platforms or marketplaces for purchasing newsletter ad promotions?
Looking forward to your recommendations!
The hardest thing about B2B is that you're often selling to someone who didn't budget for your category. They need the result you provide but never planned to pay for it.
The products that win here usually create a new budget line (by being categorically new) or steal from existing budget by making the ROI comparison obvious. Which of those are you trying to do?
I'm in the process of monetizing SaaS Watch — 500+ entrepreneurs with cash in hand, looking to buy SaaS products. Let me know if you'd like to be a sponsor!
That's good,
Do you think you have the target audiences I'm looking for.
definitely not event planners. possibly marketers - indie hacker type marketers often like to buy pre-built saas products.
i would stay away from marketplaces that offer "newsletter" promotions. they're overpriced trash
find where your competitors are promoting, use ahrefs and similarweb to locate directories
its what we did at our site
It's actually my first time trying to sponsor a newsletter. Thanks for the input.
Can you share your experience if you have tried a newsletter ad before?
You can buy newsletter ad promos from several platforms:
BuySellAds: A marketplace for purchasing ad space in various newsletters.
Paved: Connects advertisers with newsletter publishers for targeted promotions.
Swapstack: Facilitates buying and selling of newsletter sponsorships.
LinkedIn: Join relevant groups or connect with newsletter owners directly.
Revue by Twitter: Offers options to buy ad spots in curated newsletters.
Paved looks good, Thanks for the recommendation.
I'll check them out.
I am in contact with a lot of newsletters and can help you find and buy ad space in the relevant ones.
tarun@axra.org
Thanks, I'll send you an email.
I've got a platform emailemu.com that has primarily marketers and founders that has a small but active user base shoot me an email
wyatt@emailemu.com
Check passionfroot it has some great preapproved Newsletter when you can check a lot of different Newsletters and DM them for more information.
Amazing platform.
I think Beehiiv may have a newsletter marketing program?
Never used it before though
Hi Yared - I think this is a great product! If you're looking for a newsletter to advertise the product on, I run a business newsletter with readers from Uber, Alphabet, Stripe to name a few. Our readers are the decision makers within their teams / organizations. Would love to connect and share how I think we can help you guys out!
Well done btw!
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