Where can I find my audience?
I have just launched my site https://promesport.com/ and my app ProMe Sport. My primary audience is young athletes age 13-30, secondary are coaches and recruiters in all sports age 18 and up. The 3rd are fans in all sports. It would be a wonderful community if all three were on there at the same time. How do I search for young athletes without being a creep about it? haha.
Okay, before asking where you can find your target audience (TA), can you tell me, what is the advantage to use your app? Which profit will you TA have using your app?
Its purpose is for sports recruiters to discover talented and athletes that don't get media attention like the superstars. Athletes can upload their short clips showing their skills and all users can vote for them. It's totally free and unlimited highlights, unlike all other sport recruiter sites. Also, athletes can add stats/achievements too, so now they have an easy to read an athletic profile. All other sport recruitment sites only allow athletes to sign up, ProMe allows fans, coaches, recruiters to sign up. So that athletes can get fans to show support. It's like YouTube/LinkedIn for sports only. Checkout https://ProMeSport.com to see the features available.
Instagram. Learn how to play that game. Definitely go as hard as you can on Gary Vaynerchuck's $1.80 strategy for this (https://www.youtube.com/watch?v=hK44tMrhDzs). That's what my gut tells me.