Where can I find potential customers?

Firstly congrats on the launch @giio 👏🏼

Whilst I'd say it's not the ideal scenario, I want to try and help so here are some thoughts:

• Try and map out who your target customer is. Be specific here, particularly around psychographics. It also sounds like you have an element of a marketplace at play here so you need to map out both sides.
• Think about where your customers would hang out (both online and offline)
• Think about how you can approach them in a way that focuses on adding value rather than just about a cold ask
• Have you thought about niching down the types of sponsors and websites you could list to help give the product more focus at an early stage and enable you to better talk to those customer pain points?
• Look at how you think people are currently trying to find (and advertise) brand deals and see if there's some way you can get involved
• Potentially take a look at the bullseye framework to give a high level idea on the multitude of ways you can try and talk to/attract customers
• Think about ways you can build or tap into a community around the problem you're solving

Ultimately though, I would fully echo what @chillyorange said about ideally you would start with your customer, their problems and needs and then explore what (if any) solution might work for them. By approaching it this way and talking with customers you can start to build an audience around the problem meaning that when you get to launch day you're not starting cold.

Hindsight is great eh! Best of luck

I know this is going to sound oh so cliché.... but this is really a question that should be asked before building anything. It is sooooo much harder finding a problem for your solution than it is to find a solution for your problem.

I learned the hard way, as have many others. Thinking about a new project? Start with the people, then the problem and only then the solution.

you can use scrapybird.com / apollo.io to find relevant emails
reddit might be a good option too, either manually or using a tool like prospecdit.com

also check builtwith.com maybe

gl

I currently was just starting to list my product on AppSumo I think that might be a good place to start in your case

Congrats! I'm also an engineer first and had to learn marketing and sales after years of wondering why my products were never making their way to market lol.

Before you dive into executing a strategy, I recommend sinking in to some of the free marketing and sales courses on HubSpot's Academy.
https://academy.hubspot.com/

Laying a solid foundation before taking action will ultimately ensure your marketing/sales activity are more effective/efficient out-the-gate.

I have the same background as you and the same problem also. So follow this thread to see any equivalent tips :)

I haven't done this yet but I've heard from various podcasts that LinkedIn messages can work really well. The key is to explain the value right away and how your product solves a problem they have. You can take the same approach with email. I know there was some advice I listened to for PR specifically: include editorial/PR text that the writer can use if they publish. Also that it's better to ask a specific niche writer vs the "tip line". Good luck!!

i think social media is very good to entertain new product

Giving away test runs to experts and content creators always help. Also, try to recruit affiliates.

You can scrape a bunch of niche emails and cold email them. Or you can try a more targeted and one-on-one approach with email.

Don’t forget discount codes and coupons. Some people are suckers for deals.

Here! 😁

Share your product on reddit and IH to get a couple of users in the website. SEO is also a great source! If you need some support have a look into the wbe space