Where can I promote my Saas?

Your platform genuinely delivers real value and solves meaningful problems — that’s a great foundation. The next big lever is marketing. Even with a strong product, visibility and trust take effort. Since your audience is niche, start by mapping out where they already hang out — especially relevant subreddit communities. Observe discussions, identify pain points, and then craft content that aligns with those needs.

Next, use a tool like Claude or ChatGPT to help you design a content plan — what to post, where to post, and how to frame it. Once you have that, start posting regularly on Twitter, LinkedIn, and Threads. Focus on providing value first — insights, learnings, mini-guides — and only mention your platform when it naturally fits. Consistent engagement builds trust, which will bring people to your product organically.

Hey Ruben,

this is your starting point:
https://github.com/dehenne/awesome-visibility

hope it helps ;-)

There are a lot of SaaS directories (StartupStash comes to mind) you can submit your app too. But IMO it's not a sustainable marketing strategy.

Who exactly is your audience? Is it a freelancer? a startup business? A local business? I would say once you narrow this down, get deep into content marketing.

So let's say you pick "web designers" as the niche, start with articles like "Best marketing tools for web designers", or "Step by step guide to capture leads for web design business" and publish it as a guest post on related websites. Include your link as part of other other tools.

In fact publish it on a site like Medium and build links to it. It will start ranking on Google in a few weeks and you will get referral traffic from these sites.

Hi Ruben,

Try this and I hope it helps:

• try to increase your ranking in Google, on important keywords related to your business
• do some Adwords, but target [exact match], so it doesn't cost you much
• try finding out where your audience is hanging out often, if they have ad option, try some advertising there, see how the conversion goes

Once your organic ranking improves, you will have a higher daily sign up rate

Here is a list of 100+ startup directories you can submit your business to.

Instead of relying on startup directories for promotion, better to build a long term strategy and put more effort into SEO and quality content creation.

https://www.makermove.com/directories

To begin with, define and narrow your audience because in the early days your product won't be for everyone. Than outreach to your potential customers on Linkedin (at first, it can be strange for you but after some time you won't care) - do things that not scale ;) Give them your product for free to test as long as they want to - they're your early adopters who give you a chance to make your product better. Then listen, listen, listen to the feedback! Focus on customer support!
I dunno if you work alone on your saas or you have co-founders. If you work alone find co-founders - no more techies but marketing people. They can create great blog posts, support your customers, make an outreach.
Try to find meetups/conferences where you can present your product. Find FB groups that users can be your potential customers. Create blog posts that make you an expert in the area (don't care about SEO at first).
PS. Fix ssl issue ;)

Hi Ruben, thanks interesting thread. Before promoting the site, you should fix the security warning when accessing https://www.boei.help
Strangely, it seems to have expired a couple of hours ago.

With a product like this, I would just subscribe it in app stores, such as Shopify. The pricing fits that market and you could have a lot of free installs which you can convert later to paid. https://apps.shopify.com/

/r/marketing
/r/Entrepreneur
/r/Startups
/r/Startup
/r/AdOps
/r/ProductHunters
/r/GrowthHacking
/r/EntrepreneurRideAlong
/r/SideProject

These guys charge for the service, but if you can do it yourself with your time, it's still a nice list of references. Hope it's useful for you - https://www.eggradients.com/startup-directory

Product Hunt isn't too bad despite having nothing!

We finished our MVP 3 minutes before we posted on Product Hunt. The morning before, we asked a top hunter to hunt us - it worked pretty well, we were #1 of the day 😃

Are startups/hackers your core customer? If so, look outside just directories to where they’re consuming productivity or support content. If they’re not your target, you’ll need a different strategy.

Ads and artificial promotions never worked for me. What I find that is working is engaging in conversations with your target audience. Go on the platforms where they are and respond to relevant topics or start your own discussions.

There are quite a few lists like this on the internet:
https://thenextweb.com/entrepreneur/2015/10/30/18-best-places-to-promote-your-startup-for-virtually-nothing/

Just Google "places to promote startup"

Hey Ruben!

Did you list your product on G2 and Capterra? Those sites may also work to bring you some traffic, but you also need to spend some time to get reviews to improve your ranking.

Keep us updated!

"Free Tool to Convert Your Website Visitors into Leads & Sales" or "Convert Your Website Visitors into Leads & Sales in under 5min" use a headline like this & run a Facebook Ad/ IG Story Ad or Youtube Placement Targeting Ad.

I would also optimize your landing page with above or similar headlines since right now the wordings on your landing page makes me feel its targeted towards developers (Which is not the case/Which should not be the case).

Best of luck with this :)

I think having some sort of blog either on Boei (with Ghost) or using a Medium publication would help. If you write good content, SEO will increase and bring users in.