Where do I start to promote on LinkedIn?
I want to gain an audience on LinkedIn, but this network is new to me.
Where do you start? How do you get followers?
Looking for relevant groups, commenting and posting there?
Do you do this under a personal account or a company/product account?
Share your strategy, please.
If you want to start promoting yourself or your business on LinkedIn, here are some steps to follow:
Create a LinkedIn profile: If you don't have a LinkedIn profile yet, create one. Your profile should be complete and optimized for search. Make sure to include a professional profile photo, a compelling headline, a summary that showcases your expertise, and your work experience.
Connect with relevant people: Start by connecting with people you already know, such as colleagues, clients, and friends. Then, expand your network by joining LinkedIn groups related to your industry or interests. Also, consider reaching out to people who work at companies you're interested in or with whom you'd like to do business.
Share valuable content: Share relevant and useful content on your LinkedIn feed, such as articles, videos, and infographics. You can also write your own articles or posts to showcase your expertise and share your insights with others.
Engage with others: Like, comment, and share other people's content to show your support and build relationships with others. Engaging with others can help you increase your visibility and attract more followers.
Consider LinkedIn ads: If you want to reach a larger audience, consider running LinkedIn ads. You can create targeted ads based on criteria such as job title, industry, location, and more.
Remember, promoting yourself or your business on LinkedIn is an ongoing process. You'll need to be consistent in sharing valuable content, engaging with others, and building relationships to see results.
Wow, thank you for such a detailed answer! I really appreciate it. Is there any difference in how to promote a personal account or a company account? In your opinion, if I have limited resources, what is the best and easiest way to proceed:
I try to find the right strategy).
it's not a detailed answer; it's a chat gpt copy/paste answer :)
I haven't learned to tell the difference yet, and it's already becoming a problem )) Just today I posted about it https://www.indiehackers.com/post/idea-validation-an-application-or-browser-extension-that-marks-all-comments-that-are-likely-written-by-ai-743c173bab (Unfortunately, no one wanted to discuss it with me)
Yeah, becoming a problem. It's usually written in that boringly tidy way, always finishing with that "remember, this doesn't work for everyone/everywhere..." blah blah
I believe that the best thing to do is to start with a personal account.
If it grows and people like your content, your business account would be easier to grow.
Also, it also boils down to the nature of your business.
Is it something that you can share here?
It will give more context on the best approach to advice you on.