Where do I start when evaluating my idea with Facebook?
Hey everyone!
I'd like to get better at valuating my ideas, instead of spending months and months building the product, only to find out there's no demand (been there, done that).
I've found an idea that has a lot of potential, strictly because:
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It's been done before, IE the market has been evaluated.
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The people doing it, their platform sucks. Horrible reviews, and horrible customer service.
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Keyword searches are promising.
In order to evaluate my idea, I decided to create a Facebook page, and use that as the platform before I actually spend engineering time to build it out.
However, my marketing skills are non existent. I don't know where to start, aside from just spending money on Facebook ads.
Can anyone point me in the right direction, on how I can start building traction?
Hello, Alexandros, would you rather take a marketer as a co-founder in? It will take you years to become a good marketer and there are a lot of pitfalls on your way of bringing the product to the market. I am seeing coders looking for a marketer after they've built their product. It is a good idea to have a marketer on the team while you are building the product. This way you will be iterating your product according to the market needs and the niche you are building for.
A FB page isn't the right tool for this job. Go where your potential audience hang out (FB groups, subreddits, online communities...) and talk to them, tell your idea and hear what they have to say.
Agreed. A lesson I’m still learning is my homebase (my Facebook page, or my Wordpress site) aren’t places people hang. I wasted a lot of time try to drive people to those places but it’s better to go where they already are.
how did you break into Facebook groups and engage with members without advertising directly?
Faith in the process my friend. If you contribute and just be human/consistent, some people will be curious who you are/what you do and find your site