Where do you find users to do 1-1 product interviews?
I'm aware of early adopter sites like Betalist (and IH of course), but are there other services/groups of people that are open to jumping on a Zoom to do user interviews on the product experience?
I believe Superhuman did this particularly well.
Call me mad, but I'm only interested in getting quality feedback and reactions over hordes of people signing up for the early stages of my product that'll probably churn without me fully knowing why.
Try https://www.usertesting.com/ I got pretty useful feedback
I feel like where you find users for 1-1 product interviews is the same place you'd find users who would buy your product.
If you're selling something to monkeys, you'd find a monkey to do a 1-1 product interview with.
So I guess the bigger question for you is — who do you think your customers are and where can you find them.
I think there's a distinction between customer acquisition and user interviews given the fragility of early customers and not wanting to rock the boat too much. I agree there's a correlation, though.
Incidentally, some of my earliest users came from being open to having a research call.
Makes sense!
Twitter
I have the same opinion about sign-ups. They don't give you any information at first. It's a great source of leads when you already validated your product and waiting for launch.
At this stage of https://focusity.space/ if someone sign-up, I immediately contact them for short interview to get instant feedback.
Now I'm doing some Twitter DMs and it provides me valuable feedback
We opted to develop in the open from very early on. We've relied on LinkedIn invites to our network, drop in users via organic search to find early adopters and for the ones that have responded we've followed a high touch strategy in terms of getting them to value within the platform. My main concern with our journey to date is if we're missing out on valuable feedback from those that abandon or do not respond.
This is really interesting. Dropdeck looks really slick, nicely done.
Do you currently depend on high-touch to get to value or is it just that it increases the chances?
Thank you so much, that means a lot to hear.
So far, the feedback/observation is that people are able to get to a point where they feel competent/confident without us having to guide them. I am always concerned about how good our onboarding is and know there's room for improvement.
High touch for us has more meant getting close to users to understand if they have issues, what they'd like to see in the product for it to really work for them as an alternative way of creating visuals.
I'm now focussed on getting a bit more volume to get a better handle on the persona that this would really work for, and gauge how good a fit we really are.
Thank you again for checking it out.
If you are willing to do non live interview (you give them a list of questions and they look at your website / product), you can pay for reviews on https://www.playbookux.com/, but it isn't live interview.
You can also do cold outreach on LinkedIn to people in your ideal customer profile and see if anyone bites.
Thanks for this. I've considered the paid-for research route but I fear the incentives aren't aligned to get valuable, visceral feedback.
Good take on Linkedin. As an early litmus test, I've been following up with friends and family first, and soon I'll be doing targeted cold outreach.
I follow the audience first approach process so I kind of build my products alongside my audience. That way I find people to get feedback from since the start :)
I can't see the complete process as it's behind a "paywall" but I get the gist and the whole article is very pragmatic.