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Where do you get copywriting for your landing pages?
by
zworks
If you are not a content writer, then how do you get the copy for your landing pages ?
If you can't DIY (and most people probably shouldn't), then you'll want to hire a writer.
Content/copywriting is definitely a "you get what you pay for" field.
If you're bootstrapped and just don't have the budget to hire an experienced writer, just keep in mind that you'll likely have to redo the copy you get at some point.
As far as the "where", I'd skip all the noise of content sites like fiverr/upwork. Go directly to where the writers are in Facebook groups like Cult of Copy Job Board and The Copywriter Club. Also try searching on LinkedIn.
A good copy/content writer can feel expensive at first, but recognize the long term value the investment will return to your business.
It's only really painful when you go for the cheap route, and then have to pay a pro to come fix it afterwards.
Hope this helps!
Thanks for your reply, what you have said makes sense, and I kind of have experienced what you have mentioned about the quality..
I was wondering if we can compose our own copy just by browsing through some landing pages in the similar domain.
It's a good way to draw inspiration. But a lot of your competitors are doing the same thing.
So, make sure that you avoid sounding too similar and getting lost in the crowd.
I usually get inspirations from ReallyGoodEmails and MarketingExamples - these two sites are great :)
I'm in the middle of learning and practicing copywriting for landing page. Would be awesome to start a conversation on Twitter. Here's my link :)