Where to post your site besides IH, PH, HN?
I'm at a later stage of development and looking to launch later this month. Where do you guys usually post your product, site, app, etc? Do you use facebook, twitter advertisement? What about SEO?
I'm at a later stage of development and looking to launch later this month. Where do you guys usually post your product, site, app, etc? Do you use facebook, twitter advertisement? What about SEO?
Post your site wherever your target customer is. If they hang out in a particular subreddit, post it there. If they only gather in person at some particular venue, go there. Etc.
simple, but often forgotten
@levidxyz thanks for the straightforward tip. Will definitely try some niche subreddits.
This comment was deleted 6 years ago
I found those in my bookmarks:
https://www.eggradients.com/startup-directory
https://reads.breue.com/125-places-to-post-your-startup-product-6df5b7ad3932
https://www.siteguru.co/startup-directory-list
https://startuplister.com/
I really wish IH have a bookmark feature @csallen so I can bookmark these comments for future use.
Me too lol. I'll build it eventually…
@mdfk thanks for sharing. Will look into this!
Thanks! Was looking for something like this for HelloMixy.com
I second what @levidxyz said. Distribution is one of the cornerstones of every business, and as such you should be putting a ton of time into figuring it out and tailoring it to match your specific customers, just as you do with your product and your business model.
The idea that there are hubs where every founder should go to blast their product out to as many people as possible is misleading. It's usually not repeatable, and unless those channels are where your customers hang out, you probably won't get good conversion rates anyway.
If you don't know where your customers hang out and learn about new products, talk to them and ask! It could be anything: certain conferences they go to, Facebook groups they're a part of, podcasts they listen to, influencers they follow, keywords they search for, communities they're a part of, etc.
Note that if your customers are a random hodgepodge of people who all give you totally different answers, you may be targeting too broad of an audience. Ideally you can start with a specific persona that you cater to. This might require narrowing your focus — figuring out who your product is for and who it's not for. This will help you find product-channel fit as well as product-market fit, because now you can tailor your products features to fit with your specific customers' needs, and you also know the best places to reach those customers.
Thanks for the tip. Targetting a more specific audience will definitely boost the conversion rate!
Great advice. I wanted to counter and say that surely there are some businesses with broad audiences (like marketplaces with products across the board). Then I re-read your last paragraph. I like the idea of testing one-by-one (or sequentially) on user personas that you believe will like your potentially broad-audience product/service/thing.
There are exceptions, but most marketplaces I know of got their start by focusing on some subset and then expanding from there. For example, Amazon started with books. eBay had a few niches that really carried along all the others early on. I know Webflow has a few use-cases they primarily focus on and do their marketing around, even though the product can technically be used in millions of ways.
For indie hackers in particular who don't have a ton of resources (time, people, marketing budget), I think it's usually a mistake to target a broad audience. It's a misuse of our advantages, like being a sprinter who insists on running marathons. We can go much more niche than our VC-funded competitors can afford to. We can provide better and more tailored experiences, off higher-touch customer support, get away with doing sales instead of mass marketing, etc. And we can do it all while still building life-changing businesses for ourselves.
Hey @trycross,
I've actually made a little newsletter exactly for this question: WhereToPost.email. It's covering places to post (guide to get it done quickly) as well as other tips and tricks to get a little more exposure :)
Peter
I like your landing page. Interesting and convincing enough :)
It's a quick built. I didn't want to make it too serious to avoid coming off as a business. It's just me sending ideas out :)
Hilarious landing page, love it!
It is a creative approach and works - too professional wouldn't work the same way I think.
Hey Peter,
Thanks for sharing. I like the bite-sized approach. It'd be helpful for people who find themselves overwhelmed with an abundance of information. And yeah, you totally nailed the landing page with the laidback tone man. Props to you.
Yes, that was exactly my issue at the beginning - where to get started, what is achievable. Small chunks of marketing work to help building a habit
All kudos to @jakeprins for this one, see https://www.indiehackers.com/post/85-places-to-post-your-startup-e59a2b77f8
But also, what lots of others said in this post—post it where your target customer is.
@jones_spencera Awesome. Thanks for the resources. Yes, I'm thinking of targetting specific subreddits.
+100 Startup Directories to Submit Your Startup
https://www.eggradients.com/startup-directory
@saadmrb Great resource. Has anyone tried their $89 service?
I'm curious of the same.
This comment was deleted 6 years ago
I believe @dvassallo had some positive results from Reddit and Reddit ads.
Yes, I’m also having good results with reddit ads for one of my digital products. https://twitter.com/dvassallo/status/1254920088978731008?s=21
But I do almost all my promotion organically on Twitter.
https://loopinput.com/the-top-140-places-to-post-your-startup/
Commenting so I can find this post more easily later
Do you mind telling us what your product/service is about? Just curious:-)
This comment was deleted 6 years ago
From the context I understand this might be interesting to you:
https://hackernoon.com/how-to-hack-awareness-for-your-startup-without-content-marketing-d5q03yof?source=rss