Hi! My service is about 80% done and after reading some posts and guidelines on IH, I've read that it's better to start early and promote a LP to get subscribers and turn them into customers when I launch the product. (I already have 2 customers waiting for the launch, they are people I know and I've worked with).
I just finished creating my landing page and I'm excited to get it out there, but I'm not sure where to promote it. I know my targeted niche, but I don't know if there are any communities for it (it's addressed to call centers, lead brokers and email marketers), and I'm not sure which channels would be most effective for promoting my landing page. Should I put it on Google Ads?
Or are there other options that I should consider? I'd really appreciate any advice you have to offer. Thanks in advance!
First off: congrats on already having customers before launching. You are ahead of 95% of all indie hackers.
Move away of the mindset of "promoting". Instead be genuinely helpful to your audience. Yes, it takes time, but the returns are way better than simply dropping a link to your site. Your potential customers already get a lot of spam like this.
What can you do?
I can go on, but you get the gist. Look at marketing at being useful to others instead of promoting at some point, you will get the rewards for it.
Also how did you the previous (promised) customers? Is this something you can replicate?
Thanks for your reply.
The other 2 customers are related to my old workplace, I knew they were looking for something like that and I just spoke to them.
Building audience on twitter , participating on producthunt 's discussion page, building relations on indie hackers, these are some ways you can be a part of the community and also promote your product at the same time. Personal DMs on twitter also helps in building relations. Once you build relations they will also be sharing your product with the ones they think will be helpful for. you have to get active on all these platforms. Linkedin works too in this case. you have to build an engaged audience on all possible platforms. That's the only key.
Paid ads is a way to start to but that is very expensive and not sure how much your budget is for CAC. organically growing your followers/audience and converting them to customers is the ideal way. In such case you will also recieve feedback which i am sure you would need in the beginning.
Promoting your landing page where there is an audience to reach is the best way.
https://twitter.com/_girlintheframe thats my twitter handle let's connect :)
Awesome reply, thank you! I've started following you!
LinkedIn might be a great place to start. Start by sharing the LP on your profile and then ask people you know within your niche to share it on their pages.
Look for people on LinkedIn who are in your target niche and ask to become a connection. Don't promote the landing page in your first message to them! They will look at your profile and check out out LP before deciding to connect with you.
Very good ideas, thanks a lot!
Product hunt is also a good site for things like this.
I also find the strategy of leaving valuable reddit comments and then dropping a self promo at the end helps.
For example, I'm developing an AI API that provides AI as a service to developers making AI apps. I usually find AI subreddits and comment under posts there, and then leave a self promo at the end of the comment.
Just make sure your comment is relevant though.
If you're curious to see what I'm doing with this, feel free to follow on twitter: https://twitter.com/TheRealEtch
Here's the website in case you're interested to see what type of self promo I do at the end of some of my comments in terms of content.
Thank you for your reply.
I've thought about product hunt but I've read that is pretty hard to do anything there with 0 followers or activity , as I only have recently learned about IH and product hunt.
If you dedicate your time to leaving 5 simple comments every day on PH, I guarentee you'll build up followers in no time.
Also, interested in what your product is. I have close to 140 followers and might be willing to hunt your product if I have the time.
Sorry for my late reply.
I'll start commenting on products.
I haven't posted my product yet as I didn't fully understand how PH works. It's called ListsManager, and the current LP is www.listsmanager.com
All Channels has its benefits. We need to see the placements where your target audiences focus more. In general, Google Organic (do SEO for keywords - get them in 1st page); Google Paid ads minimal for quick result but not for ROI, need streamlined process in place. Take some market research agency help. Socials posts, ads, link building to biz sites, local news, etc. Depends on your service and customer, choose the placements to be displayed. Post by https://apeiron.sg/
Thanks for the reply, I'm not looking for ROI, I'm just trying to drive some (targeted) traffic to my LP and see how many of that niche are interested. I'm also planning to build a small pop up form to ask for feedback on what extra features they'd like the app to have.
Posting my project on different communities worked best for me, especially Facebook and Reddit. Here is a list of communities that I use https://communitylist.me
Isn't it a bit disingenuous to say that you "use this list" when that list is in fact a paid product that you made?
Awesome! Thanks, did not know about this site.