Hi gang, which analytics tool(s) do you use beyond GA, and why? I've never tried anything other than pretty basic and obvious stuff, and I wonder why would you need something else.
In particular, I'm thinking about whether I should integrate Segment. They promise easy integration with other tools, so I presume there are people who use multiple analytics, which means every one of them has their own USP. Is it something so complicated that GA can't handle? Or something so simple that GA is too big for it? Please share your advice.