Hey Newsletter Crew - been reading for a while but this is my first post :)
In theory, I know my question "Which comes first - the subscribers or the content" has a simple answer. Of course it's the audience. Because if you write good content your audience will multiply.
However, I'm trying to start a newsletter that is a collection of interviews, which feature experts in the industry every week. The trick is that I need subscribers in order for people to agree to be featured - but I also need people to agree to be featured in order have content, in order to reach more subscribers.
I'd love your all's feedback about this "reverse" approach to growing a newsletter.
(P.S. I just made my product page and am awaiting approval for https://joincrafted.com !)
I can't really say from experience because I only launched a newsletter after having a fair number of followers on Twitter, but if you haven't read it yet this resource was pretty interesting to me:
"How To Grow Your Audience With Interviews [A Guide]"
https://www.starterstory.com/how-to-interview
Thanks momoko this is spot-on resource. Lots of good knowledge here 🙏
I'm leaning in towards content. You need to "at least" have some content direction or samples to grab subscribers attention. I really like how Substack encourage us to do it.
Would love to read your newsletter! Looks like we share a similar vibes, mine is Virtual Mojito. Keen to hear your feedback too haha @jjdinho
I went through this thought process myself, trying to create a new platform for rich html messaging - without using email as the delivery vehicle. How can you get people to sign up and subscribe when there's no content to subscribe to? How do you get people to sign up and create content when there is no one to subscribe to the content?
Ended up deciding that you need content creators first. Then help the creators gain subscribers via the new method. In your case, I think the value from the interviewee perspective is that it's still an opp to get their message out there - or at least to fine-tune their ability to convey the message. So even if you don't have subs, you're both getting better at the process.
Thanks thecrev
I hadn't seen this as an opportunity for the brewmaster to hone their communication skills. But it is true that it can create some value for them in this way, even if I only have a few subscribers at the moment.
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Thanks for the encouragement @jkristobans !
I am in the process of sending direct messages on Reddit and will make a few calls to find interviewees. Just have to put myself out there I suppose :)
Thanks for the link to your site too, good idea also to make the content into a blog/put older content on the site for SEO and get subscribers after they see what you product.