👊Which content strategy have you followed for your SaaS? Check out Llanai 's 👇
The steps to understand which topics are high in demand are :
1️⃣ Conducting Keyword Research via Ahrefs, SEMrush etc. Identifying high in demand keywords helps identify seed keywords.
2️⃣ For a buyer persona we develop different strategies for each step.
• Awareness -> Create Posts, Infographics
• Consideration -> Create Comparison Guides
• Decision -> Create a free trial or demo with the features of the platform
3️⃣ Creating a Content Distribution Strategy by posting in tech related blogs and websites.
Feel free to check out our Content Strategy for Llanai 🐇 https://www.llanai.com/ if you want to see which websites we are targeting.
Any other recommendations?
https://www.slideshare.net/slideshow/llanai-buyer-persona-segmentation-strategy/267183861
Llanai, a SaaS company, likely adopts a multifaceted content strategy to engage its audience effectively. It may include:
Educational Content: Providing guides, tutorials, and blog posts that educate users about industry trends, best practices, and how to maximize the use of their software.
Case Studies/Testimonials: Showcasing real-life success stories and testimonials from satisfied customers to build credibility and trust.
Interactive Content: Utilizing webinars, workshops, and interactive tools to engage users and provide hands-on learning experiences.
Social Media Engagement: Leveraging social media platforms to share valuable content, interact with users, and foster a sense of community.
SEO Optimization: Creating content optimized for search engines to increase visibility and attract organic traffic.
Email Marketing: Implementing targeted email campaigns to nurture leads, onboard new users, and provide ongoing support and updates.
By combining these strategies, Llanai can effectively reach its target audience, drive user engagement, and ultimately, increase customer retention and satisfaction.
Hey Jack! Great strategies! Will definitely apply SEO & Email marketing
Llanai sounds very intuitive. It's great to see you've also added a free plan. Great job Marianna and thanks for sharing your insights! :)
Appreciate it Hossein! If you have any thoughts that could help your journey with Llanai feel free to give a heads up - thank you :)
Appreciate the feedback Stephen!
We are currently aiming in selecting demographics & additional behavioral to rebuild the Journey map for our buyer personas and therefore structure the content strategy based on more data and not only on the KD.
I just want to point to that content strategy goes beyond keywords and blogs. It's about understanding your audience and creating a variety of content that engages them across different channels.
That means aligning content with business goals, audience research, buyer personas & jobs-to-be-done (for B2B), user journey mapping, and competitor research.
As I’ve kind of hinted at, there’s nuances to consider when formulating a B2C content strategy vs a B2B one.
Also, keyword difficulty is a terrible metric around which to base an SEO content strategy. There’s a serious flaw in the way its calculated, placing undue weight upon backlinks.
Plus this type of approach generally leads to a fragmented content experience that does not fully address the buyer journey.