Developers August 5, 2020

Which One, White Hat or Black Hat SEO?

Yunus Ozcan @ynmzcn

White hat SEO is the process of trying to get ranked in the search engines without doing anything that violates the terms or conditions of the search engine. It’s the type of digital marketing that Google would like you to partake in. It usually means you can’t do any kind of link building, you should focus on delivering the best user experience.

Black hat SEO is a group of strategies and techniques that look to manipulate Google’s search algorithm to dominate the search results. The strategies they use violate Google’s terms and conditions.

Which one do you prefer? White Hat or Black Hat and why?

  1. 3

    If you're a blogger (or a blog reader), you're painfully familiar with people who try to raise their own websites' search engine rankings by submitting linked blog comments like "Visit my discount pharmaceuticals site." This is called comment spam, we don't like it either, and we've been testing a new tag that blocks it. From now on, when Google sees the attribute (rel="nofollow") on hyperlinks, those links won't get any credit when we rank websites in our search results. This isn't a negative vote for the site where the comment was posted; it's just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.


    1. 2

      Thanks for your informative reply. Yararlı bir blog yazısı 🤓

      1. 2

        lol, you made me laugh. Hayırlı işler bol güneşler, ne diyim. :)

  2. 2

    You missed grey hat stategies :)
    Airbnb start and grow by hacking craigslist, whatever your strategies, growing is the only strategy.

  3. 2

    Given your definitions...

    Black hat. Period. You have no reason to follow G guidelines stricly and you won't get results doing that. If you have results then you are in a ridiculously low competition industry AND you could do 300% by doing black hat in that same industry.

    Just build good content and do regular link building campaign. If you omit the second part (which is black hat as per your definition), you're pretty much wasting your time.

  4. 2

    White hat. Because sustainable and long term.

    1. 1

      I agree. Trying to rise in a short time, may have bad results.

  5. 1

    If I want to get on Google's bad side, i use Black hat. If I want a sustainable search engine strategy with a competitive advantage, i use White Hat

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