I built a SaaS platform/marketplace that allows nonprofits to start a readymade fundraiser: a webshop with products from local suppliers on which they have a profit margin. Its business model is purely based on commission, and it's going well.
I get requests for a white label version of this marketplace and am quite attracted to the idea. The aforementioned local suppliers want to offer the software to their customers with their branding on it and no other competitors on there.
What are the do's and don'ts regarding whitelabeling an existing SaaS product? Any good readings or advice out there?
E.g. how do you go about support? I'm thinking of offering a whitelabel support solution as well, e.g. a live chat with our team but with the customers branding. Is that common? How do you implement it? Is there good chat software out there where I could manage this centrally?
Thanks a lot!