Who can I follow for SaaS marketing inspiration?

Yo Kai!

I was in a similar situation 2 years ago. Some must-follow people that really helped me overcome this are:

• Andrea Bosoni (Twitter)
• Simon Hoiberg (Youtube)
• Alex Hormozi (Youtube)
• Rob Walling (Youtube)

A genuinely valuable podcast I listen to regularly, that's not all about marketing but it's a recurring topic - My First Million

And a really good copywriting course from one of the hosts that really helped me in writing blogs, cold emails, etc. - Power Writing by Shaan Puri

Also Aherf's SEO and blogging courses for businesses.

Enjoy 👋
Markus from Featurebase

I'd recommend:
https://marketingexamples.com/
They have an email newsletter, with very brief but useful tips.
And twitter account if you prefer that: https://twitter.com/goodmarketinghq

Also a bunch of stuff from here is super helpful: https://ronakganatra.com/resources

Insights from these guys helped me a lot https://www.developermarkepear.com/

Hey Kai, http://mrscraper.com/ is cool.
You can run LTD for your product, to get your 1st set of customers :)
https://bit.ly/3XgYX09

Here's my list

Rob Walling - https://www.youtube.com/@MicroConf
Simon Hoiberg - https://www.youtube.com/@SimonHoiberg
Russell Brunson -https://www.youtube.com/@russellbrunsonlive

You should listen to my first million podcast. They have really good stuff.

marketingexamples.com has a lot good stuff to offer in this respect!

Hey Kai. You have a great landing page and a great app. Congrats!

I don't have a recommendation on who you should follow but I do have some ideas on content you could create to market yourself.

1. Be specific about who the product is for. Your landing page is great in explaining the problem and how you solve it. But it's not clear "who" your audience is. At the moment it could be anyone who has this problem, but after using the product it's clear that it's for developers or people with strong technical skills.

2. Inspire with examples. Share examples of how scraped data can be used - inspire your audience by giving them new ideas that they can relate to their own problems.

3. How-to's. Create simple videos guides on how to implement your product into any workflow. Good marketing is communication and your help desk / customer support is a massive opportunity to convert trialists and build a loyal community.

For example: I just signed up for a trial, setup my first scraper... and now I don't know what to do next! I not a developer but I can usually hack things together, so maybe i'm not the target audience. If there are many more people like me who sign up but don't have the same experience as the marketing, we'll never become customers and we won't share it with our community. I have a real need for data scraping in my business but I'll keep looking for a tool that fits my needs and matches my skills.

Here are a few well-known and reputable SaaS marketing companies:

Impulse Creative - A full-service marketing agency that specializes in SaaS and technology companies. They offer services such as branding, website design, and lead generation.

Savvy Panda - A B2B SaaS-focused marketing agency that offers services such as content marketing, demand generation, and account-based marketing.

SaaSMAX - A provider of SaaS marketing services, SaaSMAX helps companies to find and onboard new partners, resellers, and referral partners to drive revenue.

The SaaS CMO - A SaaS-specific marketing consultancy that helps companies with everything from messaging and positioning to demand generation and account-based marketing.

Digital Shift - A full-service SaaS marketing agency that offers services such as branding, website design, and lead generation.

NextView Ventures - A SaaS-focused venture capital firm that also provides growth-stage companies with marketing and sales support.

The SaaS Coach - A marketing consultancy that specializes in helping SaaS companies with messaging, positioning, and demand generation.

Harry Dry creates a nice list of tactics and shares them here https://marketingexamples.com/ You could pick ideas that are relevant for your product and audience.

Hey Kai

You can follow @levelsio on twitter for inspiration,

But the but the main recommendation is that you see this talk of him https://www.youtube.com/watch?v=6reLWfFNer0&t=2843s in this video he talks about how to grow your community.

Jose From Instafiles

You got to first of all, do some work on figuring out who your most potential customer would be. (marketers call it ICP, Ideal Customer Profile).
Then find a tool that scraps... :) their contact info, and cold contact them.

I don't have anything useful to contribute since I don't know anything about marketing but your landing page is beautiful.