Who has tried Reddit ads for validation/user growth?
Successes? Failures?
Were you previously entrenched within the community before posting an ad? Recommendations? Anyone have success who wasn't previously entrenched?
Tips? Recommendations?
Successes? Failures?
Were you previously entrenched within the community before posting an ad? Recommendations? Anyone have success who wasn't previously entrenched?
Tips? Recommendations?
https://www.reddit.com/domain/<your-domain> will let you see all the organic submissions that have occurred.
I like the Reddit ads for Danger World. I've been able to target particular interests far better than on Facebook. I also feel like the user is going to be more likely to engage in a related subreddit, versus in the middle of their news feed. I have been using it for user growth, and it seems to be working. Make sure you lock your comments. I should maybe note that I'm doing app install campaigns and not reach based ones, so there is a minimum $5/day spend when I am doing that.
Thanks for sharing your experience! Any numbers you'd be willing to share in terms of ROI?
I tried a cheeky "Stuck in the line for WoW Classic? Try this" ad on /r/wowclassic and that resulted in 10,796 impressions and 25 clicks for $8.53. So a CPC of $0.34.
For comparison, the Android app install campaign at /r/dnd has the same CPC of $0.34, so it actually didn't do any worse on Reddit.
For comparison, the Facebook version of the cheeky WoW ad straight up bombed versus the Facebook app install campaign.
That all being said, my original Android/iOS App Install campaigns had CPCs of $0.16/$0.30 respectively, so I'm definitely figuring this all out.
I love Reddit. I use it to read clever thoughts of the community, to have some fun, and a bit - for promotion.
Have you had much luck with promotion? If yes, what's been your secret sauce?
well, Reddit helps with my SEO, if someone upvotes your post 5 and more times, the link inserted into a post becomes dofollow.
oh wow, is this still the case? That's a really great tip.
Reddit has been one of the channels where I participate and have promoted Vimalin. But I do not just participate for my product alone and also try to help out with other questions.
So far it has been one of the channels that got me good feedback as well as driving traffic to my site.
FWIW, if the comment I make has anything to do with my virtual machine backups then I always add a disclaimer that I am the author of Vimalin so that people can put it in perspective.
edit: did not run an ad campaign there, but I will consider after I release the macOS Catalina version.
I'd be very interest in the follow up re effectiveness of paid v. not. Your approach seems to be the most reliably successful, but not something I could execute honestly, given I'm not expecting!
I've tried and i'm not integrated into community.
What i like about Reddit is the reddit targeting.
In comparison to Facebook, it's way way better as targeted traffic.
But if you leave the comments on be prepared for toxic, spam, troll comments :). Sometimes you can get good feedback dou
I also tried, and am not integrated into the community. Yesterday I made a non-branded but very transparent account name. My company is Beaker, and I do a lot of branding around how "I'm Lizzy and I'm a chemist" --> my username is intentionally "lizzythechemist" instead of "beaker" so that the smart users find me out. I'm building a brand around transparency, so didn't want to be that sneaky.
Then today I posted a casual comment in a subreddit related to my product, pretending I was a user going through my ideal user journey/product discovery, and included a screenshot of the web app in use. It may be a factor of the skincare community--which is notoriously picky and defensive--but I've been getting a few very harsh comments. But it's totally ok! The madder people are the more specific they get with their feedback. It's only been a few hours, but I already have a much clearer idea of how to market to this demographic in the future. SO glad I didn't sink money into Facebook ads to refine the marketing hypothesis. Plus I'm getting a 50% spike in traffic over the next best day the past 30 days.
If you can take the trolling and direct criticism, try this tactic. Just be as transparent as possible about it; reddit is very good at catching self-promoters trying to be sneaky.
(Laughing!) That's an awesome company name!
So if I understand correctly, you've not done paid posts, but gone the commenting route?
Thanks for taking the time to comment on your experience!
Yep, I'm bootstrapping so have little to no money to spend on ads. Just trying to be scrappy! And you're welcome!!
What did your cost per click look like?
0.10$
Thanks for responding! What was your conversion goal? And if you're willing to share, total spend v. impressions v. conversions?
No problem!
Impressions: 1,691,532
Clicks: 6,969
Amount spent: $696.90
ECPM: $0.41
CTR: 0.412%
CPC: $0.10
As for conversion: about 412 new accounts, so about 5.94%. (but it may be more, sometimes the referrer didn't save ok)
Thanks for this.
This is super helpful! Assuming that your customer's lifetime spend is more than $1.69, this was extremely lucrative! This is actually the first success story that I've seen.
Did you also do posts that were not promoted? And if yes, how did it compare?
Finally, did you find that some ads performed better than others? If yes, what did you find beneficial?
When I've created the username I've made a mistake :). I've used the domain name (without com) and when I've summited the site it was rejected because of this.. So I've left this alone.
What I do recommend is:
Heatmap example here:
https://insights.hotjar.com/h?site=1432216&heatmap=4549370&token=317b2632cb2b2cebad029178b0cf5127&device=desktop&type=click
Great recommendations... what do you mean by "profile"? A customer success case?
Thanks!
Nope, I mean something the user can engage with, a real example what the site/service gives.
Example of a user profile/showcase:
https://mowned.com/demo
Got it!
Two main ad groups.
Such awesome intel! Thanks for being so transparent!
No problem! Hopefully it helps in some way :)