Explore the telemarketing dilemma and determine who can benefit most from setting up a B2B telecalling team.
One tricky part with outbound calling in B2B is finding the right contract value threshold where the unit economics actually work out. Do you find there is a specific deal size minimum where dedicated callers make financial sense compared to email outreach? It feels like below a certain ACV, the customer acquisition cost scales up way too quickly.
This resonates a lot — how long did it take before you saw any real signal on it?