With the absolute popularity of ChatGPT and how easy it is to use for creating content for any niche website, is everyone using it now to generate content for your own websites?
I feel like this is a cheat code to getting massive amounts of content on to a new or stagnant website, but worry that using this cheat code will cheapen the information I want to provide users for the projects I am working on.
I have experimented a bit with using ChatGPT to write articles and small descriptions for elements on my project, and have to say with the right prompts and minimal tweaking the end result is pretty good. However this feels 'shady' even when some of the content created by ChatGPT is better quality than I could write/create.
Are others using this tool to whip out blog posts, sales copy, tweets, and anything else that is text based?
Am I missing the boat not using this new tool to ride the wave of getting mass amounts of content on my site to make the bottleneck which is me and the time it takes to write articles and descriptions for places? Will I be left behind by others that do so?
I'm not sure what to do with this new powerful tool. I don't want to 'cheat' my users with generated content, but I also don't want to miss the opportunity this new tool provides.
What are other IH's doing with ChatGPT on sites that are content heavy?
I have used it to make initial classification for tools categories on topai.tools
I've been thinking of this same issue. I don't have an answer, but would love to hear what others think.
My company is working on using ChatGPT. I hope I'll share it with you soon. But I know for sure that using ChatGPT to create content without human supervision is unlikely to give you anything. For example, such a text may be well written, meaningful, but it's not unique in any way and may contain inaccuracies and errors. You can take such content as a basis, as a database, but then work with it to turn it into something valuable.
i am using it however i have not published any content so far, i mostly use it as assistant giving it a broad outline and it writes article for me. I correct it a bit to make sure it is coherent and flows logically and i am happy with the result as i would be conveying the same thing to the user. I don't see anything wrong in doing so. As for the massive content , more content does not mean more sales you may improve the traffic to your site but it users don't find it useful you would lose anyway similar to the seo optimized sites that bring in traffic but users immediately move on to next page after finding that it is garbage.
What you should be worried about is what is the users stop going to search engine altogether and use chatgpt by default. All your content strategies will fail in that case so prepare for that scenario.
search solution in Google
I primarily use it for creating Ad Copy for Google and Meta campaigns and it works amazing.
We are developing a feedback collection widget that you can add to your site by inserting 1 line of code. We have recently implemented an AI feedback processing module that analyzes your feedback at a given interval and summarizes it, picks the most important ones and evaluates them.
Check it out at: https://fdbck.io
Mostly using it to produce images for site content, especially for Evoke
I think splitting content into categories is important when dealing with this tech. If you have a landing page for instance and need some marketing copy. AI will speed up the process to create that copy based on well-known formulae that humans already use.
For instance, I think it's great for product descriptions and the like.
When it comes to blogging, as others have pointed out, AI cannot apply the human touch of feeling, opinion or experience.
That all being said. If you are going to be writing about facts ad nauseaum, not only will chat gpt create the listicles for you, it will then read them back to people searching rendering your content useless. And it will do it faster and better than you could ever hope to.
So I think the key here is to make less content that is more valuable. Personal experience and personal touch will help you stand out. Loading your site with a large quantity of derivative content was never a good idea and will become even less so thanks to AI writers.
I don't know if you've noticed but despite the hype around GPT right now many articles have already been written using AI and many of them sound and feel the same. I feel myself glossing over those very quickly whether they were AI written or not.
But when I find something meaningful and helpful I tend to save it to my reader and actually pay attention to it.
This technology is not new. Copy writing tools existed for about 2 years now. But what might happen now that Microsoft is integrating this technology into Bing, is that you use ChatGPT to write an article and someone else uses Bing to get this information without visiting your site. Content marketing is to going to be changed forever.
But there is one thing that ChatGPT doesn’t have… Personal experience. It cannot express how frustrating it is to use a certain technology and therefore coming up with a better solution (at least not authentically). So maybe content marketing will move into a more personal direction.
Depending on the type of content you are producing, I feel that content-heavy websites are dying if you're just reproducing information that is already available and not new.
Before this technology stormed the internet, people seemed to have to read those websites thoroughly to really get the information. But since this technology is not limited just to content creators, readers are also going to utilize the technology to get the same information. This will make content-heavy websites pointless.
It's like when we all have the same power to produce books, everybody will create books. Then we will all end up using technology to summarize those books in a short form for easier and faster consumption.
I'm fascinated by what is happening in technology right now, especially with Google and Microsoft Bing. It will change the way we search for information. Our attention span will become shorter, and we won't have as much time to read entire articles. Reading key points might be just enough for most of us. But we still can dig deeper if we want to.
" Our attention span will become shorter, and we won't have as much time to read entire articles. Reading key points might be just enough for most of us. But we still can dig deeper if we want to."
This bit of your comment really frightens me. I think most people, younger people especially, already have too short of attention spans. And I think many already decide not to read long-form anything so knowledge is becoming less and less on average.
If people are just going to (which many already do) summarize articles and books, and read only bullet points to get the highlights, i really fear for the future - it seems like it will make for a dumbed-down society that can get information at the push of a button, but doesn't personally have simple knowledge or wisdom.
Maybe that's just my "get off my lawn" hot take...
In David Courtwright's "The Age of Addiction", he calls this "limbic capitalism" - how big businesses specifically target user's limbic system, i.e. parts of the brain involved in motivation, emotion, learning, and memory.