Why all business owner should document their journey and write a book
This podcast with Daniel Priestley where he talk about a lot of thing on how to approach content marketing as a business really give me different perspective and idea on content marketing.
One idea that is amazing is creating book as business owner. Starting and building a business is a story and journey. And with story and journey there is always people want to hear about it.
So the idea is to make books or document you story of starting a business from the start as this can help you not just to check your progress but this can attract more people to your personal brand.
McGregor did a good job at this. While he is training and and fighting he document the story and then release it as Netflix series which either he win or lose his personal journey and brand make people like him and increase his personal brand.
Kanye West did the same thing.
Maybe we should try it to, what you guys think about it?
Why don't you do #buildinpublic on company sites? I guess it's better for a company's brand to go up, not a personal brand?
I think its harder for people to care about company than personal journey
I think that it's amazing to keep logs of what you are doing and learning. I think there is a a distinction between keeping documentation that aids towards helping your startup grow (marketing materials, code docs, and other resources) and writing a story as you are building a brand.
I think people do build a story generally with the artifacts that led the to build the business (social media posts, news articles, media, etc) especially those who build in public.
Agree with you