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67 Comments

Why are you building the thing you are building?

We're asking this question for a couple of reasons:

  • even if you've already started building something it's important to continually ask yourself why you are doing what you are doing
  • sharing your reasons will help other indie hackers on their own path of justification or business idea generation.

So, why are you building what you are building?

  1. 5

    In my last SaaS startup I ran into the problem of building a landing page, there are many solutions

    • custom built
    • templates
    • page builders
    • static site builders
    • Wordpress

    All of these solutions felt like a bad fit.

    I decided to go with a free template as I didn't want to spend $60+ on a good template that I would mostly like throw away.

    Templates was not a good solution for myself, I never blogged for my product and I didn't make updates to the website.

    I'm working on https://versoly.com/ which I believe has solved my problem. It is easy to get started with as it has many templates and blocks.

    It doesn't have the same limitation that the other page builders as you can import HTML not just export. That allows you to have unique website as you grow.

    We started out with an MVP which was just a one page website, we then added multiple pages, then forms, recently we added a blogging CMS.

    The best part is we dog food the product and we know exactly what features we need.

    1. 1

      What does the term "dog food the product" mean?

      1. 1

        Didn't want to butcher the definition

        "Eating your own dog food, also called dogfooding, occurs when an organization uses its own product. This can be a way for an organization to test its products in real-world usage. Hence dogfooding can act as quality control, and eventually a kind of testimonial advertising"

        1. 1

          Ha ha, I’ve actually heard that before I’ve just never heard it and the way you put it

        2. 1

          There is no sane way to guess it haha!

          1. 1

            Not to be confused with "a dog's breakfast", which has a VERY different meaning! :-)

  2. 5

    Basically to escape the rat race and the corporate life.

    I want to move up north with my wife and my dog and it won't happen if I have to live the corporate lifestyle.

    I discovered IH and PH communities, and I am now building my first product Walkway. It's nothing magical, but will be a great learning experience to get a sense of what it is like building something from scratch.

    Walkway helps you to discover places nearby. Check it out at https://walkway.io

  3. 4

    I wanted to be able to make more Indie Hacker friends while on the road, so I decided to make a meetup group I could attend from anywhere. https://indieworldwide.co/

    1. 1

      What's the result? How many meetups have you made?

        1. 1

          How many people do usually attend?

          1. 1

            ~20-30

            One room with everybody would be too big, Hopin makes it so we can do breakout rooms and have 1:1 conversations, helps keeps conversations small enough to be useful.

  4. 4

    I made several website templates to reduce the time required to build landing pages and sold licenses to more than 10,000 users. But I see more room for reducing the time for building a landing page. Of course, there’re lots of website builders, but personally I don’t like designs in Carrd and Webflow takes time to learn and build a beautiful page. I like how Landen and Versoly works, but I see much more room for improvement.

    So I started Pageam.com. Currently, I’m targeting a niche (Mobile App Developers), but I should be able to expand my reach in a few months.

    1. 2

      You have some great templates :)

      Would love to hear what you would change for Versoly.

      1. 1

        I noticed a lot of changes both on your landing page and your editor since the last time I visited your website. If I were you, I’d spend more time on UI/UX of the editor. The design is not my favorite, and I can see a lot of modification options at the same time. The main difference that I can see is that Versoly is modifying HTML elements by changing CSS properties (I’d like to call it CSS-first editor), but Pageam modifies the design (design-first editor). You provide more options which are fine, but I think that increases complexities for newbies.

        I’d also love to hear what you would change for Pageam.

        1. 1

          Agreed, UI needs some work.

          Yeah I think the problem with fixed blocks is high churn, customers have moved to Versoly for the flexibility.

          I really like your UI.

          I might have to borrow some parts.

          If I didn't know about adding blocks I would have never found the tiny + button. Also I think it should go straight into the add block modal.

          This editor is great.

          1. 1

            Thanks for the feedback. I should also work on my design. Much room to work on.

            Yeah, I should make the + button more noticeable. I display a block before showing the modal because I'm going to display the most popular or recent used blocks in that section. I haven't got the time yet. I'll do it soon

  5. 4

    Word-of-mouth marketing, which has existed since the beginning of time, is not as accessible to startups as email marketing or content marketing is.

    We want to make it easy and affordable for any company to be able to run their own refer-a-friend program with growsurf

      1. 1

        Yes sir! Your link may look something like this: https://visualbonus.com?grsf=abc123

  6. 3

    For me, I'm just building something that I want. I feel like I waste a lot of time pulling up various cryptocurrency/stock charts when the markets are going crazy (e.g. constantly putting down and picking up my phone to open coinbase/robinhood a million times a day, jumping around between tabs in the browser). Everything would be so much easier with a simple desktop menu bar app, so that's what I'm making.

    As an added perk, when you build an app that you want to use yourself, it's pretty hard to lose as long as maintenance and hosting costs don't get out of control 😉.

  7. 3

    I'm building it because I need it! I am constantly sending myself images or links via email or text so I can access it everywhere. There is Dropbox, there is Google Drive but it's too complicated. I basically want a paste bin that I can access everywhere, easily!

    1. 2

      I definitely need this also

      1. 2

        That is great to hear 😁 I am hopeful I will get to release the beta in March if you want to keep an eye out! Here's a little sneak peek, it is still very much work in progress but it gives an idea https://imgur.com/a/rrfQWKD

    2. 1

      Why not Google keep ? Or any cloud note taking app

      1. 1

        It is indeed similar to Google Keep! Except there are a couple of things that I dislike about Keep and Google Services in general, so I am trying to build something a little easier to use

  8. 3

    I decided to build to solve my own need. I wanted a good personal page but current solutions in the marketplace are either too expensive, too dull or too complicated. So, I made https://oneprofile.info

    1. 2

      What is wrong with Carrd?

      1. 3

        It doesn't have a dark mode toggle.

  9. 2

    I am building https://wada.io/ because I think it is important to have the platform tracking the story of human civilization. In case it works and used by thousands, it would be our three eyed raven. Go any time, any where on earth and learn, understand what happened in context. Do this for history going forward as well. So probably I am building it because I think it is important and cool.

  10. 2

    Me and my partner have been working with content creation for a few years. When producing video content for a client we were in need for some high quality drone footage with a price tag which matched our client's (small business) budget but couldn't at that time find any on the big stock platforms like Shutterstock and Getty. My partner then wanted to buy a drone himself to solve this, but also realised that the options for making money from these platforms as a contributor were very limited.

    That's why we created https://vreel.co, a community based stock video platform for curated, royalty-free drone footage from all over the world. We incentivise our pilots by letting them take a share in all of our revenues (no matter if their specific clips has been downloaded or not) as well as giving them the regular commission on one-off purchases. We can in this way provide video producers, big and small, with the high quality footage they might need to a price which is doable for a small business.

    What I really love about my business is the community feel, where I get to work really closely with our contributors to build a service which they are happy with and proud of, as well as helping our clients find great drone footage which will enhance their video projects.

  11. 2

    I'm building https://soundportals.live because I was tired of how hard it was to find ambience sounds to read with or work with, I concluded that a platform would have to incentivise creatives in the space more than is currently done, thus soundportals.live was born

    1. 1

      Amazing, I'm saving it for later! Love the idea

    2. 1

      I love this.

      Now add recommendation engine, so that your portal recommends me songs that put me into "deep work" state the most. :)

      1. 1

        This gave me a great feature idea, should solve this problem! Comming right up!

  12. 2

    I'm building my project to solve an issue I had myself: who are my customers and how should I be speaking to them?

    Regardless of where you are at in your product lifecycle, there will be different people that are more likely to adopt your product, the key is finding those people and speaking their language, wherever they hang out.

    So I decided to make data driven user personas to help people understand their customer by painting a picture of them and their personality.

  13. 2

    I think I can help small businesses become economically self-sufficient by building a stronger brand. I can help non-profits raise more funds and have a greater impact. I can help open source projects get users and contributors. I built https://www.1brand.co to be so easy anyone with a brand can get beautiful brand guidelines in a few minutes, because "I don't know where to start" is the pain I felt, and what I heard from customers.

  14. 2

    Designing a beautiful form and exchanging data with website visitors is not easy for most non-technical founders. I created Formito.com to tackle this issue. I started with chat-style forms, but more mediums are coming in a few months.

  15. 2

    Working remotely or at home by yourself is lonely and for some they've gone into depression. Since there isn't a place to bounce ideas off of, Council.Club was created to fill that need

    1. 1

      I've been interested in this and have tried some communities like this.

      Questions, 1. how do you structure the meetings, 2. what are the frequencies and 3. do you see success with a variety of job roles (marketing, sales, engineer) or a group of the same job (group of designers)?

      1. 1

        Thanks for the questions Philip.

        Our community is curated and we can't accept everyone at this stage to have a higher quality of people and conversations. We structure not only meetings of facilitated conversations, but also open ended chats, masterclasses and workshops. It's a mix but some people have reached their Q1 goals within a month of joining the group :)

        As for the frequency, we know people are busy, there isn't any minimum requirement, members are able to join on their own convenience.

  16. 1

    I've started http://reportbug.net so I can track better my reported bugs and requested user features, with hope that other people will find it useful and would pay for it to use it, help build it in a way that will bring more value to projects that accept bugs and features ideas from customer and users.

  17. 1

    I honestly believe the world needs it.

  18. 1

    I had a consulting business that was becoming successful and I had to decide how to manage the growth, because there are only so many hours for me to service customers directly. In the consulting industry two common solutions are to either, become an agency and hire helpers, or raise prices to be able to maintain the same number of clients - but still grow revenue. I didn't really like either of these and decided I could lean on my technology experience from a previous career to reduce my per-client hours. (Raising prices is not inherently bad, but my clients generally are cost-sensitive.)

    I had already been developing templates and using existing web products to optimize client intake, communication, and service. The young clients (>35) really liked them, and the colleagues that I shared them with liked them as well, so I saw an opportunity to focus on making the tools.

    I became a tech startup in my late 30's, even before I knew what a startup was. Now I can scale the expertise that I've built up, while not burning myself out from trying to max-out my hours personally servicing clients. (My biggest challenge is not being a dev, and that the no-code tools are definitely not practical for everything I'm trying to do.)

  19. 1

    I have been running a remote-first company for about eight years now. The team is small (~10 people) but has been remarkably well functioning. Early on I built a socializer bot for our team that would create random pairs of people and encourage us to take the time to talk about something not related to work (a substitute for meeting by the water cooler if you will). It turned out to be very popular within our team.

    Late 2019 I decided I wanted to make it available to the wider world, and now in 2020 I finally put some time and effort into shipping it.

    I hope it finds some use and can do some good for other teams and companies too!

    You can find it under https://watercooler.site.

  20. 1

    I find programming communities dull and often too clickbait for my taste. Instead of genuine human interaction, I often found many content marketing posts that simply advertised a product and didn't offer any human value.

    This disappointed me, because I really enjoy talking to other coders about new tools and new ways to approach the problems we face and I couldn't find anywhere to do this and actually create links with other devs.

    This is why I am building Devolio, a community for programmers built by a very engaged member of their ranks :). I hope this will solve my problem above and bring value to many other people who share my passion!

  21. 1

    solve my own need initially..but also to solve the same problem for others. So they can do more of what they like to do , and spend less time doing boring tasks associated with creating a newsletter

  22. 1

    I taught myself 5 languages, programming and UX Design. I am a self-learner, and I find it highly rewarding. I want to give everyone the ability to self-learn. So I am building a tool to help each person have the motivation, structure, and capacity to do so.

  23. 1

    I was at a large business doing $300m+ per year, and wanted to automated some of my frequent jobs, so started developing a site auditor that monitored the site each day at midnight, and would send me an email about what things needed fixing. With a team of 5 or so content loaders, adding new content every day, basics were often forgotten so this helped me ensure everything was top notch.

    Then I offered it publicly for $49 or so per month and got a number of takers on that....until the database was upgraded, and data deleted, and subscribers went to zero.

    This year I've pivoted it towards what I am building at RightHandMan.io. Now I am at a small business it's all too apparent that independent bloggers and small businesses can't afford (or often understand) any of my competitors tools that start at $99 per month. So I'm trying to make a website auditor which is affordable, and understandable for a person or team who has no expertise in this area. It's still under development.

  24. 1

    The way we read content hasn't changed much since the printing press; yet virtually everything around that activity has evolved by leaps and bounds.

    Considering the current state of NLP and ML, I see this as an area ripe for disruption. Especially with AR/VR just around the corner.

    Currently, I'm working on a few browser extensions (Synopsis and Readable) to provide context, insights and summaries into online articles. And I am testing some alternative UIs for reading with Focal.

    I also see an opportunity to reinvigorate RSS and improve news curation.

  25. 1

    I've struggled with anxiety from time to time, and know others who have as well. I've tried many different apps, but I found:

    • Almost all apps out there require either a significant time commitment to use in a pinch (eg going to meditate for 10 minutes, which I don't always have time for during a busy day).
    • Other solutions don't have great insights to help you improve your mental health and build healthy practices over time. This runs counter to my own observations – I know that there are patterns to anxiety that a therapist / loved ones can notice and pick up on, and I want to build a product that can help surface these patterns and help improve mental health.

    I'm building https://getserenity.app/ to help to address these gaps – and I already use it myself, and have found it useful for my own life. Welcome any feedback!

    1. 2

      As someone who struggles with anxiety, I love the idea.

      I don't love execution though. It was frustrating that I need to answer questions and in the end I am choosing an exercise myself anyways.

      Also it would be helpful to see exercise descriptions before attempting them.

      In fact I would just like a simpler site - just fast, fun anti-anxiety exercises available for me at any time. I loved the breathing exercise!

      1. 2

        Maybe also add some soothing music to breathing exercise? It was kind of weird sitting there in the silence.

        1. 1

          Thanks for the thoughts! The idea behind asking questions first is to take a baseline of how you're feeling so that (in the long run, once I have user accounts) I can provide patterns and insights. Would something like the ability to Skip those initial steps have helped, or did you just not find it helpful to baseline how you're feeling first at all?

          Having exercise descriptions definitely makes sense as well.

          Also a quick note – I didn't include any sounds so far as the product was built for people who were on the run / in transit / etc, but that's also very helpful feedback.

          1. 1

            Hmmm... Maybe just one question about how I feel?

            Or maybe - since I am using the app - just assume I am feeling bad? I wouldn't be using it, if I felt well.

            After the session you can ask me if the session helped. I liked that you gather the feedback to - I would assume? - improve the effectiveness of methods.

            Sounds can - and probably should - be 100% optional :)

            1. 1

              Awesome – thanks for the thoughts!

  26. 1

    I'm currently rolling my own analytics infrastructure, because:

    • I want to learn and get better at a few things, such as using Cloudflare workers for things like static asset hosting, managing micro services, using RabbitMQ for message distribution and data pipelining, etc.
    • Scratching my own itch: it's often said that solving your own problems increases the chances of hitting the nail in the head with a product. Having a simple service to analyze pageviews on small websites seems like the perfect fit for this.
    • I might be able to make some money off of it: There's a couple of notorious companies in this space already, which makes me think the indie side of the market is pretty saturated, but it doesn't hurt to have more alternatives. Worst case scenario, I finish this and I've achieved my original purpose, which was hosting my own analytics.
  27. 1

    I wanted to get in great shape. Didn't know what that meant or how to do it.

    So I spent hundreds of hours researching, dropped my body fat percentage 10% and made an app to explain it to others. https://appwillgiveyouabs.netlify.com/

  28. 1

    I've been a musician for over a decade. Always had trouble making my music stand out online. When I was doing remixes for a minute, I noticed that a lot of YouTube channels had these cool music visualizer videos. The issue was, I couldn't find a way to make them myself without complicated and expensive software.

    So I learned a bit about digital signal processing and made https://songrender.com. I've used it to promote my band (https://www.instagram.com/p/B1rw8ral66Z/). Some of my friends' bands have found it valuable too (https://www.instagram.com/p/B8FPnlvBL9c/). Ultimately, my goal is just to make it easy for any musician to make professional–quality videos for their music.

  29. 1

    Too many people don't invest their savings, costing them years of extra retirement.
    holfolio.com tries to make investing less intimidating by showing how other people invest their money and encourage beginners to start

    1. 2

      I love the idea. I don't like that I need to sign up before seeing any content.

      Also - although highly subjective - website doesn't look nice and modern. It looks almost like a "scam" website put together in few minutes.

      But again - I love the idea - make it better!

      1. 1

        thanks for the feedback. I keep thinking the design is "good enough" so thanks for questioning that (I think!). You can see the portfolio of users without signing up, e.g. my portfolio is linked on the home page https://www.holfolio.com/user/HolfolioBen

  30. 1

    Improving development skills of currently hired developers. DS and algorithms help you get in through the door, but once you're in, there is no standardized way to improve your skills other than getting more years of experience on your resume.

    What's going to prepare you for the day you spent chasing your bug using all sorts of methods only to realise it was a typo in your YAML.

  31. 1

    A friend of mine is a truck driver and he needs a simple web app for invoicing. I am in a middle of the development. A couple of days more and mvp will be ready.

    1. 1

      Did none of the other invoice solutions work for him?

      1. 1

        He tried Freshbooks, but it is too complicated for him. Truckdrivers are big guys, with huge hands and they want to enter their data fast on a mobile phone, so classic forms are the way to go. I tried Freshbooks too, but their invoice edit mode is like if you edit Word file. It is hard to do that on mobile.

  32. 1

    This comment was deleted 4 years ago.

  33. 1

    This comment was deleted 4 years ago.

  34. 3

    This comment was deleted a year ago.

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