Why are your pricing plans the way they are?
I've noticed many SaaS products name their pricing plans using names like "Standard", "Premium", "Startup", etc.
What did you name yours and why?
I've noticed many SaaS products name their pricing plans using names like "Standard", "Premium", "Startup", etc.
What did you name yours and why?
The most important advice to remember when building a pricing page is: don’t forget to talk extensively with your early customers/audience/beta testers/Twitter followers. It’s such a simple thing to remember, yet people tend to put it off . Basically whomever you’re trying to sell the product to will be the best source of information when packaging your pricing.
For example, if you’re a startup, the first step is to chat with your early users. They might be a business, or a group of people - they might not know how much time you’re saving them by providing them with a service.
That’s your mission: find out how much they’re willing to pay before they think - “no, that’s not worth it!”
The trick is to understand, using a matrix, what are the features they are willing to pay the big bucks for and bundle the rest accordingly
A very pragmatic reason is that you can reference them in your conversion funnels. For example, in your app on a premium feature you can say: Upgrade to "Premium", etc..
I have 2 plans. I use "Free" because it is free. I use "Pro" for the paid plan because it's short; makes the UI better/easier when I placed the text "Pro" next to a feature that requires that plan.