Why B2C SaaS startups should hire a growth designer instead of a traditional designer

The world is filled with:
Growth marketers
Growth managers
Growth hackers
Product growth hackers

You also need a growth designer in your SaaS team!

Reason1: Most UI/UX designers are studied in design school

They don't know much about real customer psychology and how to acquire customers. Instead, they only focus on improving visuals and user experience.

Reason2: Designers don't know about CRO
Conversion rate optimization is another essential skill that a traditional designer lack. Why this is an important skill, you may ask?

Well, if the design is not improving the profit of the SaaS, why does someone bother to hire a designer?

In 2018, Snapchat lost millions of users because of the redesign. If their designers know CRO, they will not redesign the whole app but improve the flow bit by bit!

Found this great article explaining the importance of growth designer
https://uxdesign.cc/what-is-a-growth-designer-and-why-might-your-business-need-one-d5bd29758c99