@Joshwcomeau pulled in $500,000 in a week for a course he pitched to his 40k followers.
It took him a long time to gain those followers but $500k in a week is serious. What would have happened if he launched to an audience of 50?
Gumroad raised $5M in equity crowdsourcing in 24 hours.
Despite their own audience their angel investors also have well over 1M social media followers. What would have happened if they launched to an audience of 500?
If you have an audience you can make money.
Yes some non-influencer failed to sell t-shirts, but one misplaced sandwich doesn't spoil a picnic.
Do not build an audience for the product you are building.
That may seem like dumb advice but you may well decide to change your product and will by implication lose audience interest.
Build an audience around:
- Your brand
- Your niche
I'll let you know when I have one 🤪