Why bundle pricing works so well for digital products! 📦✨

After being on indiehackers.com for almost 2 years, one of the coolest tactics I’ve found to sell digital products is the use of bundle pricing.

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A year or so ago when COVID started, I built buildfaster.co: a site where I sold some hand-made and ready-to-use HTML templates. After 6 months of trying new things and trying to expand the sales, I amounted to only $200 🤷‍♂️.

Over the past year, I’ve been analyzing and looking for new directions for a template site I might build again in the future. Out of all of the strategies I saw being used, the coolest and most helpful one was the use of "Bundle Pricing".

What is bundle pricing?

It is taking all or some of your digital products and letting the user buy that bundle for a smaller price. Think of it as one of those "Buy ____ apples for only ___!" signs at your grocery store.

Someone isn't going to by 10 apples for $0.25 each... they would rather save $0.50 and buy the bundle! It's a win-win!

✨ Awesome example: Cruip.com

One site that has taken this strategy and has really excelled is Cruip by @Davidep86 and @pasqualevitiello. For example, most of Cruip’s templates are around $39.

This way, if someone only needs one template, they can buy one for the good price and be on there way. However, if they want 2, it will total around to $78. But then they see that the bundle option is $69 for all templates.

Right there is the tipping point. The user is like, "sweet!! I'll be paying $9 less in the end and will still get the rest of the pack!".

I think this leads to increased loyalty and more engagement to Cruip (or whatever site you are buying from)! (The most awesomely awesome scenario!! 🌟)

How you can apply this to your site!

Well, don't use the exact same price Cruip has! 😂

Make it fit your scale and scope of products. It is crucial to have your bundle price at the right price.

If you have, let's say, 10 products for $30 each, the total bundle value would be $300. So model it around how Cruip or other sites have done it. Maybe "the top of the mountain" is at 2-3 templates before the user should want to buy the bundle.

So for those 10 $30 products, make the bundle priced at around $60-80.

This is definitely something that is intriguing me at the moment and I can't wait to try it when I build up another template site in the future!

Hope you can find use in this too!

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Hey, thanks for reading through this. If you have any thoughts or comments regarding this neat topic, share in the comments below or shoot me an email!

Thanks, and have a fabulous week!