Because I'll be missing out on incredible leads who visited my website before.
The main reason to identify my visitors is to take advantage of creating a more personalized message to nurture them.
Also, I could able to analyze who are they & what they are hoping to gain from my products/services. In this way, I can close the deals even faster.
So how I can do this? Some tools track anonymous website visitors.
I heard of a tool called "Exact Visitor" with the same benefits. I am on the free trial but It's also available on LTD at saasmantra.com - https://bit.ly/3ovR2cY
To know more, https://blog.saasmantra.com/website-visitor-tracking-complete-guide/