In the past whenever I came across the word "personality" or "find your voice" I always had a feeling that it was just a word or buzzword created by marketing people to sell something until one day I realized its power!
After spending 5 years in the optical industry my elder brother decided to open his own optical shop but, our biggest challenge was there was already two established shop in the market.
First shop (sandeep opticals) was 8 years old and I was also one of the customer of
"How are we gonna compete against these optical shops?"
learning how to do eye checkup