Why Every Founder Should Be Testing Their Landing Page Copy
We test ads.
We test pricing.
We test onboarding.
So why do we not test the most visible part of our funnel — our headline and CTA?
Landing page copy is your growth lever. A single line can double conversions. Yet most founders still default to “what feels right.”
In 2025, copy testing isn’t optional anymore. It’s the baseline for smart founders who want efficient growth.
I've found doing A/B testing really helpful, and it's already built into landing page services like Leadpages (not an ad, I just like them!)