Why I Built BRUTO: A Bold Template for Makers Who Want to Stand Out
Hi everyone 👋 I’m Adam, a web developer and designer who loves experimenting with bold, standing out styles.
Over the years, I noticed a recurring problem: many SaaS founders and indie makers launch with bland landing pages. They either buy generic templates that look like 100 others, or spend too much time coding from scratch — when they should be focusing on the product.
I wanted to find a way to solve this issue.
That's why I created BRUTO
BRUTO is my idea on a neo-brutalist landing page template — designed to be bold, unapologetic, and instantly recognizable but also clear and easily readable.
Instead of yet another clean-but-forgettable template, BRUTO helps your product make a statement.
Here’s what’s inside:
Base Edition → simple, customizable with CSS variables
Pro Edition → extra components like FAQ accordions, testimonial blocks, mosaic gallery, and pricing tables
Dev Edition → full SCSS + bundler setup for maximum flexibility
Why Neo-Brutalism?
Most templates lean into minimalism. But I kept asking myself: what’s the opposite of blending in?
When I saw Gumroad website for the first time I was amazed how the design is so bold, clear, readable and full of vivid colors that catch eye.
And I think that’s exactly what indie makers need when they launch: attention.
Building in Public
I launched BRUTO on Gumroad and I’ll be sharing the journey transparently:
Revenue updates (starting at $0 today 😅)
Lessons learned from feedback
My experiments with pricing tiers and marketing
If you’re curious, you can check out the demo here 👉 Demo link
And if you want to support me, BRUTO’s available on Gumroad 👉 Gumroad link
