Why I built Dolaaa - AI Marketing Intelligence Platform
I built Dolaaa because I kept watching agencies burn a morning every week stitching client reports from Google Ads, Meta, GA4, and Shopify — then defending numbers that never quite agreed.
I am a backend developer. I spent years shipping software for other people’s businesses, then started my own agency, Mahfuza Technologies. Client reporting was always the same fight. Pull spend and conversions from four dashboards. Notice Google Ads says one conversion count and GA4 says another. Spend an hour on click-through vs view-through, conversion windows, and modeled conversions. Write a paragraph nobody reads, because the PDF already looks fine on the surface.
A 10–30% Ads vs GA4 gap is often structural. Different date logic, different conversion definitions, view-through on one side and not the other. The painful ones are the spikes and the 2× gaps — or the week Google Ads credits 50 purchases and Shopify only has 35 orders. Most reporting tools never catch that. They connect the ad accounts, drop the metrics into a template, and treat every number as equally true. If attribution does not line up, the tool has no idea. The account manager is still the one who has to notice it, dig through campaign settings, and explain it on the call.
Dolaaa is the workspace I wanted on those Mondays. It connects Google Ads, Meta Ads, GA4, and Search Console on every plan. On Agency, it also connects Shopify, WooCommerce, or a Custom API for orders.
Two things do the work that used to live in my head:
Intelligence Inbox. This is the morning scan, not another dashboard. It runs named diagnostic patterns across clients — Ghost Town (traffic with almost no conversions), Fatigue Threshold (creative going stale while CPA climbs), pacing risk, Double-Count Illusion when the store is connected. Each alert comes with an explanation, estimated impact, and the evidence behind it. Clients never see this queue. It is for the operator.
Attribution gap (Agency). This is not multi-touch modeling. It is simpler and more useful: platform-reported conversions vs verified store orders, plus blended ROAS from actual revenue. Google Ads can still look like a 4×. The store is the number you can defend in a retainer review.
White-labeling was in from day one for the same reason. Agencies sell their own brand, not mine. Client portal logins exist on every paid plan. Full white-label — custom domain like reports.youragency.com, and hiding Dolaaa branding — is Agency-only. Logo and colors can be set earlier.
What it does not do, on purpose: it does not connect TikTok yet, it does not auto-pause campaigns, and it does not pretend to be a 85-source report factory. Live ad changes stay in your hands. Google actions that exist in the product are propose/approve. Meta stays read-only.
Pricing (flat, billed by clients, not by ad account):
7-day Agency trial, no credit card. Then 3 days of grace before a paywall.
Starter — $29/mo ($290/yr): 1 client, unlimited ad accounts, 1 seat
Pro — $79/mo ($790/yr): up to 15 clients, 10 seats. Extra clients are +$15/mo per pack of 5.
Agency — $199/mo ($1,990/yr): up to 100 clients, unlimited seats, store revenue, attribution gap, white-label, API
Enterprise if you need more than 100 clients
I am building this having sat in the account manager’s chair, so I am biased toward the problems that made reporting day miserable — mismatched conversions, unexplained dips, a portal that still looks like the vendor’s product. If you run an agency and reporting still eats a chunk of your week, I want to know what is actually broken in your current setup. That is faster than me guessing from a feature list.
