Why I Ditched Google Analytics for My Startup and Built My Own Traction Tool

When I first launched my startup, I did what most founders do: I installed Google Analytics.

It’s the default. Everyone says you need it.

But after a few weeks, I realized something: I was drowning in dashboards, graphs, and menus… and I still couldn’t answer the only question I cared about:

👉 Which post or link is actually bringing me signups?

Google Analytics is powerful, no doubt. But for me as a solo founder, it felt like flying a Boeing 747 when all I needed was a bicycle.

I didn’t need funnels, bounce rates, or heatmaps.

I just needed clarity.

• If I post on Reddit, did it bring me traffic?

• If I tweet, did anyone sign up from it?

• Which of my experiments actually worked?

That’s it.

After wasting too much time fighting GA, I finally gave up. Instead of bending my workflow to fit the tool, I decided to build a tool that fit my workflow.

So I built something lightweight:

• I create a custom link for every post or share.

• I group links into collections (e.g. Reddit posts, Twitter DMs, directories).

• When someone clicks, I instantly know which one worked.

No dashboards. No noise. Just answers.

What I learned: growth isn’t about tracking everything. It’s about tracking the few things that actually matter right now.

For example, I discovered that one random Reddit comment brought more signups than 10 polished blog posts. That insight completely shifted how I spend my time.

That’s why I ditched Google Analytics and why I built my own traction tool Reddimon

Curious:

• Have you ever felt overwhelmed by analytics tools?

• What do you currently use to track growth in your startup?