Why I’m Building Mailrith

Email marketing costs can get out of hand quickly.

You start with a small list, send a few campaigns, and everything feels manageable. Then your list grows. A lead magnet works. A launch brings in more Subscribers. A few good months of growth push you into the next pricing tier.

Suddenly, the same email marketing tool costs more.

That never sat right with me.

Growth should be the goal, not the thing that makes people nervous about their software bill. But I kept seeing the same pattern: people trimming lists, delaying imports, or second-guessing campaigns because more Subscribers meant higher costs.

That is why I started building Mailrith.

Mailrith is email marketing and automation software built for people who want predictable costs as they grow. You can collect Subscribers, send campaigns, build automations, create forms and landing pages, and bring your own email sending provider.

The goal is simple: help people grow their email list without watching their email marketing cost climb every time the list gets bigger.