Why I named it Nitor8: because 8 interviews felt possible when 50 didn’t
I named my product Nitor8 because I wanted the name to carry the problem I’m trying to solve.
Nitor comes from Latin.
To me, it carries two ideas: striving and light.
That felt right because the founders I’m building for are not lazy. They are trying hard. They read the books. They understand that customer discovery matters.
But they still get stuck before the conversation starts.
I know that feeling because I’m one of them.
I’m a Korean founder building for English-speaking markets. Every startup book says, “Talk to your customers.” But if your customers are in the US or UK, that means doing live interviews in English.
For me, that is where the freeze happens.
Not just grammar.
Not just vocabulary.
The hard part is reacting in real time, asking follow-up questions, and keeping the conversation alive.
So I wanted Nitor8 to help non-English founders move from avoiding interviews to actually starting them.
The “8” is also intentional.
I don’t believe 8 interviews magically validate every business.
But 8 feels small enough to start.
Not 50.
Not 100.
Just 8 real conversations that can reveal patterns, risks, and signals.
That is the belief behind Nitor8.
You describe your product in your own language.
Nitor8 generates interview questions.
You share a link with your target customer.
An AI interviewer runs the conversation in English.
You get a Lean-style report back in your language.
It does not find customers for you.
It does not validate your idea magically.
It just helps you start the interviews you were avoiding.
I’m running a small beta now.
No cash incentives yet — just free access and a direct line to shape the product.
If you’re a non-English founder trying to interview English-speaking customers, I’d love your feedback.
