15
15 Comments

Why I paused cold email and went 100% on Reddit

Cold email is getting harder. Google is cracking down, domains are getting burned, and response rates are plummeting.

I realized I was trying to force conversations with people who weren't ready to buy.

So I flipped the script. I went to Reddit.

On Reddit, people are literally posting detailed descriptions of their problems and asking for solutions. They are warm leads hiding in plain sight.

The problem was scale.

You can't refresh Reddit 24/7. So I built Leado to act as my 24/7 SDR.

It monitors key communities and flags posts where users are complaining about the exact problem my product solves.
Instead of interrupting a stranger's inbox, I am answering a question they publicly asked.

The math:

  • Cold Email Reply Rate: <2%

  • Contextual Reddit Reply Rate: ~15-20%

Has anyone else shifted their outreach resources from Email/LinkedIn to Reddit/Communities recently?

posted toAvatar for product Leado
Leado
  1. 1

    It's nice that reddit worked for you, but on the other hand, reddit is getting worse now for new users. We also do email marketing for our agency and get to know about reddit, so I create a brand new account. To increase karma, I only do 3 to 4 comments per day on subreddits related to my field, but it results to ban. In total, I've wasted my 3 accounts of reddit.
    Reddit is one of the most easy platform to get job or business, but it's more hard to be safe from getting ban.

  2. 1

    It's nice what you are building. I have been trying your tool but most of the leads it pulled are not relevant. What's the point if you don't fix it. otherwise it would be a another reddit wall. Also irrelevant leads also consume credits .

  3. 1

    Makes sense. The "publicly asked question" vs "interrupting inbox" framing is the key insight here.

    Curious about timing though — do you find there's a sweet spot for how quickly you need to respond on Reddit before the thread goes cold? On some platforms (HN, etc.) being early matters more than being polished.

  4. 1

    Interesting shift. I’ve also noticed cold outreach getting weaker, while Reddit conversations feel way more contextual and honest. The trade-off is time and consistency, so tools like this make sense. Curious how you handle communities that dislike promotional replies.

  5. 1

    I built an N8N flow that does something similar and sends me an "assistant" email in the morning so I definitely see value in the process.

    Do you help people craft a message or just surface the threads?

    I am still doing Linkedin Outbound with varying success. The challenge with any of these tools is hitting the right balance of genuine interaction and automated scale.

  6. 1

    love the idea! and yes we are thinking about how to better engage with Reddit audiences. Trying this right now

  7. 1

    waow! thanks for this insight. Just what I need at the moment

  8. 1

    I'm going to try your tool, I'm also getting more and more into Reddit, and I can't be bothered with cold emails / DMs.

  9. 1

    Yeah Reddit is definitly the best platform to grow an audience on a business

  10. 1

    15–20% is wild. Do you track what % of replies are actually non-toxic / constructive? Reddit can be… special 😅

  11. 1

    reddit is real man , you know what I mean ,its like straight talking not a lot of bs

    and there is everything on there

  12. 1

    do you have any tips on how to properly build a Reddit account (karma / trust) before posting or mentioning a product?

  13. 1

    I've been looking at Reddit at some point, while posting and replying on X. Thank you for this insight, as I didn't want to mess with cold emailing.

  14. 1

    Reddit gives you context - people describing their exact problems - but there's still a gap: making them understand WHY your solution fits THEIR situation.

    You can reply to someone complaining about "Mailchimp is too expensive" with a perfect alternative, but if they don't immediately understand how yours is different/better/relevant to them specifically, you lose them.

    That's the difference between contextual outreach and comprehension-driven conversion. Most Reddit strategies optimize for relevance (finding the right thread) but not clarity (making your value obvious in 10 seconds).

    We're building voice agents that guide users through products in real-time (demogod.me) - basically eliminating the "I see this is relevant but I don't understand if it's FOR ME" problem.

    Your Reddit strategy nailed contextual targeting. The next layer is ensuring instant comprehension once you have their attention.