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Why I risked everything to build Askiva with zero MRR

I see so many amazing posts here about hitting massive revenue numbers. It is incredibly inspiring. But today, I want to share the scary and messy beginning of a new journey.

As a product builder, I realized how painful and slow qualitative user research was. Finding participants, booking meetings across different timezones, and writing transcripts manually took hours away from actual coding. The bottleneck was real and it was killing productivity.

So I made a crazy decision. I took a massive risk and put everything on the line to build a solution from scratch. I wanted to create an AI researcher that handles the entire process. From sending calendar invites to conducting the actual Zoom interview and extracting key insights automatically.

That is how Askiva was born.

We do not have thousands of paying customers or crazy MRR yet. We just started getting our first organic users. But we are building in public and learning every single day.

If you are a founder who hates doing manual user research, I would love for you to test Askiva. To thank this amazing community, I created a special gift just for early supporters.

You can use the promo code INDIEHACKERS to get it completely free. (Just a quick note: this code is only valid for the monthly subscription plan).

You can try it out here: https://askiva.io

I am hanging out in the comments and I am absolutely ready for your brutally honest feedback!

on March 20, 2026
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