Why I started a Mac-only app studio in 2026

I build native Mac apps - and earlier this year I decided to stop treating it as a side thing and run it like a studio. Here's the bet behind that.

In March, Apple shipped the MacBook Neo at $599 - the cheapest laptop they've ever made, and the first Mac on an A-series chip. It moved 1.1M units in about three weeks. The interesting part isn't the hardware, it's who's buying it: students and first-time Mac owners who'd never have spent $999 on an Air. The Mac install base just got a lot bigger and a lot younger.

Zoom out and the trend was already there. Apple shipped 25.6M Macs in 2025, up ~11% YoY, and in the US roughly 1 in 3 desktops is now a Mac. The audience is growing, skews willing-to-pay, and genuinely cares about design and craft.

But most of what they're handed is cross-platform, cloud-first, Electron-shaped software that ignores the platform. That gap is the whole opportunity. So instead of one bloated suite, I'm building a few focused, native, local-first apps that each do one job well:

• Voicr - hold a key, talk, and it types polished text into any app. Speak 100 languages, write clean English. For everyone who thinks faster than they type.
• MeetingMemo - records and summarizes your meetings and calls entirely on your Mac. The audio never leaves the device. Privacy-first, for people who can't send client calls to the cloud.
• PromptNest - a native home for your AI prompts. Store, search, and paste your best ones in a keystroke, instead of digging through old chats.

The thesis tying them together: a growing Mac market + a shortage of apps that feel made for the Mac = room for a small studio to win.

Curious if other indie folks are seeing the Neo bump yet - and whether you think native-vs-cross-platform still matters to buyers, or if I'm romanticizing it.