Why I Think Most CRMs Are Broken (And What We’re Building Instead)

I think most CRMs are broken.

Not because they lack features… but because they ignore how people actually communicate.

We built Clariti after facing one frustrating problem:

👉 Conversations were everywhere
Emails in Gmail
Chats in Slack
Tasks in another tool
Files somewhere else

And when you needed context… you had to dig through everything.

So we asked a simple question:

What if communication itself becomes the CRM?

Instead of storing data in records, what if everything is organized as conversations?

That’s what we’re building.

In Clariti, emails, chats, calls, files, and tasks are all grouped into “hybrid conversations” based on topic.

No switching tabs.
No lost context.
No “forward me that email” chaos.

Everything stays connected.

It sounds simple, but it completely changes how teams work:

Sales doesn’t lose follow-ups
Support sees full context instantly
Teams stop jumping between 5 tools

We’re still early, but this shift—from data-first CRM to conversation-first CRM—feels like the right direction.

Curious…

How do you currently manage conversations across tools?

And does your CRM actually help… or just store data?