Pet owners carry their animal's health in their head.
Vaccination dates. Last weight at the vet. When the cough started. Which food caused the flare-up. The name of that anti-parasitic the previous vet recommended. When something goes wrong, that memory — plus a stack of crumpled receipts — is the only record.
There's no equivalent of a personal health record for pets. Humans have had EHRs for two decades. For animals, we're still living in 1995.
I'm building CheckPaw to fix that for one specific case first: my own pets. The MVP is simple. One owner-controlled timeline per animal. You log:
• Symptoms and the things that worried you (with photos)
• Vaccinations and meds with reminders
• A daily wellness pulse — energy, appetite, sleep, social — that takes 10 seconds and slowly reveals patterns most owners would never spot
• Vet visits and what was said
That's it for now. No clinic integrations yet. No insurance, no AI symptom checker. Just a clean, persistent record that doesn't live in your camera roll and three different group chats.
The interesting part for me is the daily pulse. Once you have 60+ days of energy/appetite/sleep/social scores, a chronic decline shows up long before the owner would have called it. That's the wedge.
The thing I'm wrestling with right now: making the daily check-in feel like ten seconds, not ten questions. Right now it's four sliders. I want it to be one swipe, one tap, and an optional "anything weird today?" note. If it doesn't fit between feeding the cat and brushing your teeth, it dies — and then all the downstream pattern-spotting dies with it.
Follow along if you care about pets, EHRs, or the unsexy work of getting people to log things every day.
The four sliders problem you're describing isn't just a UX issue — it's a conversion mirror. Whatever friction exists in the daily check-in almost always shows up first in the signup flow. If onboarding asks too much before the user sees value, they never reach the habit loop you're trying to build.
The wedge you described — one timeline, one owner — is genuinely sharp positioning. The question is whether your landing page communicates that in the first 5 seconds or buries it.
What does your current above-the-fold look like?
Thank you for your reply. Thank you for your reply. I'll definitely take this into account in future updates.