Why I'm building a 'Shield' instead of just another blocker
I’ve spent months obsessing over one question: How do we reclaim our focus in an age of digital noise?
My answer is Ezer.
Ezer is an assistant designed to act as a shield. Instead of just blocking apps, it handles your quick actions (starting with WhatsApp and Slack) so you don't get sucked into endless scrolling.
The prototype is live. Join the waitlist and help us build the future of focus.
Nice angle. If you’re testing this, I’d measure two separate things: did the user finish the quick action without opening the source app, and did they avoid returning to that app in the next 10 minutes? The second metric is where a lot of blocker-style tools quietly fail.
Love this approach—blockers never worked for me long-term, but reducing the need to open apps actually does.
Thank you! I really appreciate the feedback. Exactly, blockers feel like a digital diet—eventually, you break.
Ezer's goal is to keep the utility of the message while removing the trap of the interface. Since blockers didn't work for you, I'd love to know: what's the one app where you find yourself most often trapped after a quick reply?