Why individuals & brands should consider meme marketing?

In my opinion,

1. Memes are new generation means of communication.
2. They spread like wildfire.
3. They are created with lots of meaning in a form of pictures, GIFs and videos.
4. They are invincible and dominating the internet effectively.

But their lifespan is small, only some last through a year or so, rest drys off in a few days.

Sometimes it's frustrating that we can’t fully predict if a meme will go viral or not. As it’s more connected to people’s emotions, it can sometimes negatively affect the brand’s image if the message is delivered in the wrong way.

Read here:
https://ritikamehta.substack.com/p/era-of-memes-and-marketing?s=w