I've spent the last few weeks talking to founders and early sales/security folks at small B2B SaaS companies about one specific misery: security questionnaires. SIG, CAIQ, HECVAT, the bespoke 300-row spreadsheet a prospect's security team emails over right when the deal is heating up.
A few things kept coming up that surprised me:
- The volume snowballs fast. Teams go from 3–5 questionnaires a month to 40+ almost overnight once they start selling up-market, and there's usually nobody whose actual job this is.
- It's a deal-killer, not just an annoyance. A slow or incomplete questionnaire stalls deals for weeks — sometimes loses them.
- The existing tools are built for the wrong buyer. Loopio, Responsive and friends are powerful, but the consistent feedback from small teams is "overkill" — expensive, weeks to set up, and they need a dedicated person maintaining an answer library that a 30-person company just doesn't have. One person described it as "flying a spaceship to go to the grocery store."
So the gap I keep seeing isn't "no tool exists" — it's "nothing light and cheap enough for a team doing 5–10 of these a month with no GRC hire." That's the thing I'm building (FillQuestionnaire), but honestly I'm posting here because I want to pressure-test the problem before I go further.
If you've dealt with these:
- How are you handling questionnaires today — a tool, a shared doc, raw suffering?
- What actually eats the time — finding the right answer, the back-and-forth with engineering/legal, or the formatting?
- If you tried a tool and dropped it, what made you bounce?
Genuinely want the unfiltered version. I'll share back what I learn from the thread.
The repetitive nature of SIG questionnaires is what gets me - you're answering the same questions for every enterprise prospect, just slightly reworded. My team ended up building a small internal doc to reuse answers, but honestly it still felt like pulling teeth.
One thing I'd be careful with:
The problem may not be that small teams need a lighter questionnaire tool.
The risk is that they're not actually buying "questionnaire completion" in the first place.
A lot of products in this space look similar from a feature perspective. The harder decision is figuring out what expensive outcome the buyer is trying to avoid when the questionnaire arrives.
I wouldn't make that call casually in a thread because it tends to shape the buyer, positioning, and what the product is really competing against.