Why is my landing page not converting?
I spent a long time working and optimizing this landing page: https://inferrd.com/. The product has a validated need (through market research) and is currently open for signup and payment.
I'm currently running reddit ads that have 0.2-0.3% CTR but I'm not getting signups from them. It used to convert a lot more but the conversion rate dropped last month.
Can you spot what I'm missing that is blocking conversion?
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Are you sure that you're targeting the right people?
I'm not sure of anything anymore! The CTR shows that I'm targeting a good community.
I think you're landing page is okay. We read lots of things about how to make a good copy or UX etc. But I believe these things have a small impact after a mediocre UX, copy, or design implementation. So, I guess there is a problem with your ad copy, visual, or targeting. Maybe your ad is misleading them.
By the way, you have a niche product. I mean your persona needs to be working on AI and needs to outsource computing power. It can be hard to find those people because, including me, those people have their own computing power.
Why don't you try stackoverflow ads? I've never tried it but it can perform well in your case.