Why is selling a $500 SaaS almost as difficult as selling a $500,000 one?

Why is selling a $500 SaaS almost as difficult as selling a $500,000 one?

Over the past few weeks, I've spent a lot of time talking to founders and researching how people buy and sell small SaaS businesses.

One thing kept surprising me.

Whether someone was selling a SaaS making $30 MRR or one making thousands every month, many of them described the same frustrations.

Finding serious buyers.

Building trust.

Answering the same questions repeatedly.

Worrying about scams.

And trying to figure out whether their business was even priced fairly.

It made me realize something.

Building software isn't the end of the journey.

For many founders, selling it becomes an entirely new challenge.

That realization is why I started building Nexa Market.

The vision is simple: create a marketplace where buying and selling digital businesses feels straightforward, trustworthy, and accessible not just for founders with six-figure exits, but also for people selling their first micro SaaS, website, app, or domain.

We're still in the early stages, and I don't want to build this based on assumptions.

I'd rather learn directly from people who've been through the process.

So I have a few questions for you:

• If you've sold a SaaS, what was the biggest pain point?
• If you've bought one, what made you trust the seller?
• What's missing from today's marketplaces that you wish existed?

Every reply will directly influence what we build next.

If you're interested in following the journey or becoming one of our early Founding Members, you can check out NexaMarket.

I'd genuinely value your feedback whether you think this idea has potential or you're convinced it's a terrible one.