I’ve spent a lot of time walking through neighbourhoods, and one thing really stood out to me — we’ve become super disconnected from our local communities. You know those old-school bulletin boards in coffee shops or community centres where people put up flyers about events, sales, or local news? They’re either gone or ignored. So I built Locoround to bring that idea into the digital world in a simple, fun way.
We’re missing out on so many cool things happening right around us. That food truck you didn’t know was parked down the street, a local artist’s popup, your neighbour’s garage sale — all of it gets lost in a sea of global social media posts. The internet is great at connecting us to the world, but terrible at connecting us to our own neighbourhoods.
Small businesses and local creators also have a hard time reaching people nearby. Running ads on big platforms is expensive and not really made for local stuff. Even when they try, their posts get buried under everything else. On the other side, people are always wondering “what’s happening near me today?” but there’s no good way to find out, unless you’re in the right Facebook group or happen to walk past a flyer on a wall.