Why Medium is still winning as a blogging platform

Hating it and using it

As a maker, I hate using Medium for marketing my products. I mean, is it not logical to write everything on my site. It doesn't take rocket science to build a feature to write a blog. Right?

It turned to be more complicated than one can think. Medium's biggest strength isn't in its ease of use, but rather its SEO capabilities. Let me explain you this with my personal experience.

Comparing ranking of Medium vs my website

Here you can see my product, which aims at Squarespace users for adding WhatsApp chat is optimised for search term "Add WhatsApp Chat To Squarespace" is three positions down compared to the Medium blog which I wrote for my product.

Now Let's check ranking for "Squarespace WhatsApp" -

Ouch, now my site is 5 positions down compared to the Medium blog. If that's not upsetting enough let me tell you more -

• My website is not a simple one. It's a highly SEO'd one, which I built using GatsbyJS.
• The Medium blog has only written content, whereas my pages also have a youtube video embedded in them to explain the same thing in video format. Ideally, that improves your ranking.
• On Reddit, I have posted links to the blogs of my site. Yet they could never outrank my Medium blogs, which get lesser traffic.

So you can see a significant position difference between my blog and Medium after applying numerous SEO techniques. One can imagine how much wider the difference would have been, without SEO.

How to win against Medium

To remove your dependency from Medium you don't need just a blogging platform rather you need a blogging platform which has also SEO batteries included.

You can either use platform like GatsbyJs but in case you aren't a coder, I have made a more user friendly kit for non-coders.

Why I made it a for free forever tool.

Built for myself first

Firstly because it needed it for my product. But I realised the challenge of distribution is being faced by everyone, so I extracted out from my own product made it user friendly for non-coders.

It takes time to see the effect

Secondly It can take a few months for people to actually see any impact of this tool. So making it as a paid tool, a lot of people might give up half the way as they have to pay for it upfront, which I don't want to happen. Really want everyone to experience the power of distribution and yes it takes a while for the ranking to improve.

Running cost is zero - for me and you 🙂

I use Github for hosting the code and render for deploying. Thus its free for me to run and maintain. So do not worry about it shutting down and try it out today and take control of your distribution pipeline-

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