Why most good products never turn into businesses

One shift I’m starting to understand

A product without users isn’t really a business

It’s a project

You can spend weeks improving features, polishing the UI, fixing edge cases

But until people are actually using it, none of that translates into real value

What’s interesting is how easy it is to stay in “building mode”

Because it feels productive
It’s controllable
You can see progress

Distribution feels uncertain in comparison

But that’s the part that decides whether something grows or not

I’m starting to think building and distribution shouldn’t be separate phases

They should happen together from day one

Curious how others approach this early on