Why my website is not converting?

I'm not your target market, so take my advice with a grain of salt.

If your site is not converting on paid traffic, focus on improving conversion first (before the "growth hacks"). In what step of the funnel did most people opt out? Start optimizing from there.

Did you send people directly to your homepage? That would be a mistake. Niche down your ads and send people to the landing page of each product.

I find the fast flashing/changing of products on your homepage too distracting. Makes me want to close it ASAP. Your headline is a feature ("delicious"). Turn it into a benefit. Your sub-headline is too generic.

Also, your CTA wants me to "Shop now", but I don't know what supplement would be the one for me. Help me choose.

Don't be afraid to copy your successful competitors. Do what works, don't reinvent the wheel.

Good luck!

I agree with @psto about the flashing animation. If you made it slower, then I think it would be fine, after all, a smaller percentage of people would visit your homepage.
Most definitely you want to direct traffic to a product page.

A few other things.
I see you have 5 different elements. So, you would have to have ads that target a specific audience for each of these different things. Since not all people will react the same way, like be radiant for example; most men might not find that as attention grabbing and react to it (although the male beauty/health industry is growing rapidly).

Now, as for the actual product page.
You have this as the first thing that people see in your product description.
"Be Radiant is the liquid supplement your skin will love from first sip. Designed to nourish your complexion, tresses and nails from the inside out, this powerful beauty blend has been clinically-proven to improve your skin, hair and nails on a cellular level for visible, radiant results from 4-6 weeks of use."

While that is good. I think that what you are lacking is a story. People buy with their emotions and then try to justify their purchases with logic.
So, by creating copy that tells a story of the emotions that people would feel after using your products might be a better approach rather than showing the features. Just make sure to make it sound not too salesly.

I think that was my main thought after a quick glance.

Oh, and also, use UGC for your ads, that kind of ads will definitely be more beneficial for your kind of product.

I hope it helps. Cheers.

You're not giving us a lot of info here 😅

But from the info you gave us, here's my take.

• 1% conv, is good! You should be able to run profitable ads with that.
• "there is very little traffic" I don't know what you mean by that, FB/IG is one of the biggest traffic sources out there, so I'm guessing that your problem is with the ad. It's probably not engaging enough or the CPC is high for it. How many ad variants have you tried? Have many types of creatives have you tried? What is your remarketing like?
• Have you optimized your backend with emails, promo's, customer support, upsells, etc? This product is made to get recurring buyers, so your LTV should be pretty high if it's actually a good product and it's working.

What is your current ROAS?

Various thoughts, reactions, and suggestions: (1) The "As seen on" image is 1800px wide, but your CSS is giving it 100% width, which scales the picture up when the monitor is more than 1800px wide. This results in a picture that feels unintentionally low-resolution. The large graphics with the pictures of sachets also seem low-res, but that seems intentional and (arguably) stylish. (2) The blue button with the pink animations might put some people off - all that flowing pink liquid makes me think of PeptoBismol, strawberry milk, or bodily fluids. I'm not sure that the border-radius on just the left half of the blue buttons adds much, and it may seem a bit strange to some users. (3) The user icon looks like a frown to me. (4) I would add a comma in "No mix, no prep". I would prefer "palm-sized" and "clinically proven". (5) The photos look like driver's license pictures - they lack enthusiasm and seem a little forced. (Thulasi's and Katya's are exceptions.) The photos look as though they were all taken for the website. The point of them is to add authenticity, but there is something inauthentic about the way they look together, so that might be diminishing their effectiveness as social proof.

First off; like the product/niche, nice job on launching.

It's too early for paid marketing, imo, as your branding and the persona(s) you're targeting are unclear. You need to nail that before doing paid marketing or you're just throwing money away.

Get out to a physical location and do some product testing in person. Have you been to outdoor markets or that sort of thing? What are the things that resonate with people?

Have you gone over your website with some users in your target persona? Watch them use the site and get them to talk out loud to see what they like or don't like.

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Who are some of your competitors? What are some other brands in other industries that target the same market?

Looking at some of your competitors (i.e. freerain.com, taika.co, moonjuice.com, olly.com, drinkdroplet.com, elementsdrinks.com) there are some good examples of benefits-based copy that is really selling these products as a solution to a specific problem that customers have.

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There are several small things that need to be tidied up:

i.e.

• "delicious liquid supplement" isn't the most important problem you're solving for your customer.

• "meet your liquid supplement" doesn't entice me at all.

• discounts everywhere devalue the brand, instead offer free shipping. you could use an angle like "we don't ship water, so you save money and the planet"

• newsletter sign up is impersonal.

• product copy isn't optimized for the people you're selling to. too much bolded text is distracting and isn't really effective for your target market -- doesn't match the brand voice you should be looking for imo.

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I would start by focusing on the following benefits;

• functional benefits
• natural ingredients ​
• low calorie
• delicious (you'll look forward to)

For example, here's what I would have above the fold:

"Liquid Radiance, on the go "
"Clinically proven to give you a natural glow from the inside out -- in under 10 calories"
"Be Radiant" (CTA Button)

Then have a horizontal scroll of your user testimonials -- don't use the whole testimonial, just the relevant parts.

Then get into the individual benefits of your other products.

Beyond that, your brand voice should really engage your target persona -- figure out what makes them laugh or smile and really lean in to that.

Apart from agreeing about the animation being really distracting.

One tip is to put some of your social proof above the fold. I have to scroll past a very sparse hero and a list of products to realize, "Wow, you've been featured on major channels." I would lean on that to establish trust so people actually keep scrolling.

It feels you are trying to get me to "Shop now" before I even understand whether I want your product, which one is right for me, etc.

I would also agree that I think your homepage copy isn't super strong. It feels very sparse and low on information. I don't know the profile of people who land on the page, but if it was me, I would want more information. Right now it's a lot of images but very few words.

Launch affiliate program! #growhhack

1% sounds very good to me as I'm at 0.005%