Why Reddit is the ONLY channel you need for B2B leads
Every founder gets told: "Go where your customers are." For B2B, a huge chunk of them are on Reddit.
But most advice on "Reddit Marketing" is terrible. It tells you to:
Search broad keywords: "SaaS," "Marketing."
Post generic pitches: "Check out my tool!"
Result: Instantly get banned for spam.
I launched my tool, Leado, 1 month ago with almost no audience. Instead of chasing follower counts or writing endless content, I decided to focus 100% on Reddit using a different strategy.
My 3-Step Reddit Lead Generation Playbook (0 to $300 MRR):
Step 1: Stop Tracking Topics. Track Pain.
Forget keywords. Your customers are complaining about problems.
Bad: Tracking "email marketing." (You get content creators).
Good: Tracking "Mailchimp is too expensive" or "My cold emails are getting blocked." (You get buyers).
Step 2: Automate Intent, Not Outbound.
Manually sifting through Reddit for these specific pain points is a full-time job. So I automated that part.
I built a Reddit lead generation tool that:
Scans thousands of relevant subreddits (r/SaaS, r/Entrepreneur, r/coldemail).
Filters for explicit "Buying Intent" (users asking for solutions or alternatives).
Drafts a human-like, helpful reply based on the thread's context.
Step 3: Human-in-the-Loop Approval.
This is critical. My AI drafts the replies, but I always hit send. This prevents spam, keeps the tone genuine, and ensures no bans.
The Results:
Leads: ~100 high-intent leads per week.
MRR: $300 in 21 days (from 0).
Marketing Cost: $0.
Reddit isn't a broadcasting channel; it's a giant Q&A forum where your customers are asking for solutions. If you can answer their specific problem, you will win.
Strong point on tracking pain vs topics — that’s the part most people miss.
I’ve found Reddit works best when the goal isn’t leads directly, but learning the exact language people use when they’re frustrated. That alone sharpens positioning everywhere else.
Curious how you’re handling edge cases where “buying intent” is ambiguous (e.g. venting vs actually looking to switch)?
Alex, as someone who is completely new to the idea of marketing on Reddit, I have a very basic question. Once you find the pain point and the person asking for a solution, do you DM them on Reddit itself or is there some other way to try and find their actual name and email address to email them? How do you reach out?
Reddit is a great source to go where people are complaining about an issue. I have also tried commenting on those posts by giving real life information. Then partway down the comment give your app as a solution to the problem or include it in a list of 2-3 apps as a solution to the problem to not appear as if you are selling something but still getting people interested in your product.
The tracking pain over topics point is pure gold. Agree wth Adznaz comment below. Is there a secondary step that analyzes rants from the opportunities?
This resonates hard. I spent months doing Reddit marketing the wrong way - scrolling hot posts, writing comments that got buried under 200 others.
The game changer was flipping it: instead of chasing hot posts, I target posts with under 5 comments, posted in the last 24 hours. Less competition, OP is still waiting for answers.
The manual filtering took forever, so I started using Reddit Toolbox (wappkit.com/download) - it scrapes multiple subreddits and filters by comment count. Saves me 2+ hours daily.
What subreddits work best for you?
This might genuinely be the lifeline I need. I’m currently building a SaaS called Elixa, and I’ve been trying the Reddit route for the past couple of weeks. The only advice I kept hearing was “just keep going,” without any real direction, which has been frustrating.
This feels like exactly what I’ve been missing. I’ve signed up and would love to hear how you’re planning to grow this further.
Well said. Intent > keywords every time on Reddit. I help founders operationalize this (pain tracking + human-first replies) without burning accounts.
I signed up for your tool leado and got a few reddit posts. How do I reply to a post without violating the terms and the risk of being banned? Intent could be to test for MVP or to sell a product. But, almost every reddit sub forbids promotional posts.
2. With 100 high-intent leads/week, did you get just $300 revenue in 21 days? Was that a typo? That means just $300 from 300 b2b leads in 3 weeks?
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